Buy-in to UX testing
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Buy-in to UX tesng Dominic Hurst Lead on Digital Insights, NICE dominichurst.com | @dh_analycs
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Transcript of Buy-in to UX testing
SHOW•Visualise(sketches,statements,heatmaps)•Settasks(eachCEOwatch5videosandsharefindings•Takethemonthejourney(attendlabtests)
TELL•Savesmoney(reducedevelopmenttime,reducecustomersupportenquiries)•Makesmoney(conversions,loyalty)•Gaincompetitiveadvantage