Transcript of #GetSocial 2014 Presentation - Understanding Social Media Platforms - Joseph Bunga (EatOut)
- 1. #GetSocial Meikles Hotel Friday 4th of April 2014 Joseph
Bunga Imba Group of Hotels EATOUT
- 2. #Welcome Which Social Media Channels Should I use to promote
my Business What Tools Should I use to maintain my sanity How do I
get other team members to participate Creating Engaging Posts
- 3. Getting People Talking
- 4. The Secret To Success
- 5. Passion Find Someone who has passion for that Channel
- 6. Fun Have Fun Doing It
- 7. GOOD Get Good At IT
- 8. FOCUS Allocate Time Editorial Calendar
- 9. PUSH The Boundaries physically, Mentally
- 10. SERVE Have a Purpose Sell the Benefit NOT the PRODUCT
- 11. SERVE / SHARE Have a Purpose Sell the Benefit NOT the
PRODUCT Netiquette
- 12. IDEAS Try out NEW Ideas become the leader in your sector
CREATE CONTENT
- 13. PERSIST Constantly re-evaluate your content check your
engagement
- 14. CRAP CRITICISM Internal & external Rejection Assholes
Pressure
- 15. Most Popular Social Media Channels Facebook Twitter
Pintrest LinkedIn
- 16. Facebook Facebook is the number one network for people all
over the world to connect and share content. Brands use their
Facebook PAGES to update their followers/fans on deals, Brands can
also create targetted ad campaigns
- 17. Facebook - Who's On Board 1.23 Billion each person spending
about 15.8%of their total online time on Facebook Zimbabwean
estimate 1.2 Million this is what I see when I target Zimbabwe as a
country in Facebook
- 18. Facebook - How Do I Get Started First of all Create a Page
NOT a person Your customers don't want to be Friends with your
brand Use the Image dimensions smartly Use an easy to learn design
program to resize / crop images to make your page look good and
consistent
- 19. Twitter 140 Character Tweet Limit TEXT based posts are KING
Links are often used to external sites
- 20. Twitter Who's On Board Globally 650 Million Users Users in
Zimbabwe 300 - 500K Twitter Users are more likely to be on their
Mobile devices than on PC / Laptop
- 21. Twitter HOW Do I Get Started Couple of things to learn :
Hastags Retweets Mentions Direct Messages Remember that the
lifespan of a tweet is really short Search for Keywords to help you
understand the customer interactions
- 22. LinkedIn Targetting Professional Connecting Business with
Potential Partners Professional Hub for Networking KEY industries
Tech Self Employed Creatives Consultants
- 23. LinkedIn Who's On Board Older Well Educated and Established
users They spend little time online The mobile App has recently
increased the access times
- 24. LinkedIn How Do I Get Started For a FREELANCER you can
create powerful personal profile with lots of endorsements As a
business set up an official Company Page Don'ts ***
- 25. Pinterest Sharing and resharing of Visual Content
Inspiration and Ideas I personally use for remodelling ideas at
home
- 26. Pinterest Who's On Board Majority Female Users Excellent
for Home Decorators Cake's Chefs too
- 27. Pinterest How do I Get Started Setup an account Post
frequently Sharing Content and following other boards
- 28. What Tools Should I Use Editorial Calendar is your First
Weapon Sprout Social Tweetcaster Basecamp Inkscape & Gimp
- 29. FRIDAY JOKES Share funny stories from work or just simple
Jokes Images are great to create engagement
- 30. MONDAY MOTIVATION! Sharing an inspirational quote Strive's
Page The Thriller
- 31. SPROUT SOCIAL Excellent for Team Collaboration Ability to
Schedule multiple Channels Discovery Mode very good for analysis
REPORTS great way to share progress with customers and
Management
- 32. TweetCaster Manage Multiple Accounts Mobile
- 33. Basecamp Project Management Collaboration
- 34. Inkscape & Gimp Inkscape Vector Based Photo Editing
Phatch Resizing images & Watermarking