GetSocial; the first social-as-a-service (SAAS) platform for mobile game developers
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Social-as-a-Service. August 2014 By Gramble
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The Market today, you can integrate your game with WeChat or Line. As games get more competitive and more games are added, your game will soon disappear because of the massive fragmentation and disconnectedness. You as a developer can now take control over your own community with GetSocial and put the power of social in your games. Your User Acquisition campaigns will be more successful via social engagement campaigns of your users, but also virality will decrease your effective price per install. It is a combination of loyalty that in the end leads to an increase of the number of paying users. If you have several games in your portfolio then users can „connect & engage” through the different games in your portfolio. Let your audience engage with you if new games are "wanted” or not. GetScocial is "the” social engagement service for the gaming industry. The success of WeChat and amongst others Line has been the talk of the day lately. Tencent is looking for more and more games in the Western world in order to bring those games to their network of 400+mio users. Does this mean that also these platform will soon be over-crowded with game offerings? Having said that; what makes a game successful. Everyone will ask that question and I will say; “Community”. In the recent past Facebook was enjoying that quite well. Lots of people are/were spending marketing dollars with Facebook ads. Besides the the targeting and the increase cost per install, you don’t “own” that user and lots of developers had to re-acquire that user for their other portfolio games. Don’t forget how some of the “old” game in the “early days” like WoW, EveOnline and League of Legends has mega communities that made people stick, engaged and paying. It is still crucial! In that light I am happy to say that, next to the articles below (iQU.com ingame-analytics with user acquisition and Tinyloot paying the gamers), social engagement can now be reached by integrating the service “GetSocial”. Instead you integrate on WeChat or Line, where you will soon disappear because of the many games that will get added too, you as a developer can now take control over your own community. Your User Acquisition campaigns will be more successful via social engagements of your users but also the viral will decrease your effective price per install. It is a combination of loyalty that in the end leads to an increase of the number of paying users. If you have several games in your portfolio then users can „connect & engage” through the different games in your portfolio. Let your audience engage with you if new games are wanted or not. GetSocial is the social engagement service for the gaming industry.
Transcript of GetSocial; the first social-as-a-service (SAAS) platform for mobile game developers
Social-as-a-Service. August 2014
By Gramble
Foreword
“In Asia, mobile chat services like WeChat and LINE form the backbone of gaming networks.
Mobile games synchronize with chat logins, then piggyback on the back of a user's contacts to convince friends to play the game -- similar to the early days of Facebook and Zynga. The
world is ready to Get Social!”
What makes team GetSocial awesome?
Plug and play
technology
Complete Communication
Stack
Social Commerce
Platform Agnostic
Our F.I.R.S.T.T
Culture
320+ yrscollectiveindustry
experience
The Senior Team
Adam PalmerCOO
Success working with early, mid-stage and public companies including AGI, TIC, Fast Track, CBA in various leading management roles.
Peter BrenninkmeijerCFO
20-year financial veteran. Has grown start-ups and turned SME companies to profit. CFO at gaming companies Mikohn Europe, Octavian, CFO of Perot Systems Benelux.
Demian DenkerCTO
At C-level, built applications for Movisol Media SL with more than 70 million downloads worldwide with #1 rankings in the US and other key app-store markets.
Reinout te BrakeCEO
One of the leading thought leaders of the gaming industry. Previously a strategist at Spil Games and Founder of IQU. Over 20 years experience in gaming technology.
Our vision is to become leading social-as-a-service technology provider for mobile
developers.
Leveraging social data to create additional revenue
Providing a complete social communication stack for
mobile apps
Why Get Social
User acquisition costs are increasing, more market fragmentation.
Low paying conversion of players (1% - 5%). Existing revenue models are at saturation point.
No off-the-shelf solution that allows completely secure and reliable in app communication.
A powerful communication stack (SaaS)
• No need for developers to build an entire communication stack in their apps.
• GetSocial is just plug and play, with just 3 lines of code.
• LTV & engagement is improved with a social environment.
• Built-in social network integration.
The social components
Instant Messaging
Activity Feeds
Moments(Screenshot
sharing)
Built for Indies, Studios and top tier!
Before and After with GetSocial for Enterprise.
Social-as-a-Service means a modular
integration, which allows our services to be
integrated to look and feel like for like for any
app.
Ruzzle, Before Ruzzle, After
GetSocial-as-a-Service cont...
Before and After with GetSocial for Enterprise.
Built for any app, to become the beating
heart of any app. GetSocial instantly
increases engagement and
retention.
Ruzzle, Before Ruzzle, After
Elevating Revenue with Social-as-a-service
• Stickers as a revenue stream - via Instant Messaging
• Increasing percentage of paying players by making in-app purchases social
• Driving revenues through social recommendations.
Powered by…
Social In-App
Purchases
Stickers as a
Service
Get Social IP
• App generated feeds• User generated
discussions• In-App Notifications• User Discovery• Following / Followers
• Stickers• Moments • 1-1 chat• Group chat• Developer to player
communication
InstantMessaging
Social Bar
SIAP CrossPlatform
• Platform agnostic features
• Social in-app purchase• Asset store
+ App Management Platform
Our Roadmap
Building & testing out the technology
Developer use cases. feedback and optimisations
Developing processes and tools to scale up our business
Focus on Europe
Test cases in the US
2014 2015 2016
GetSocialReleased
Secure key partnerships
Improve product based on feedback
Expand revenue models into new markets
Focus on Europe and US
Test cases in Asia
Series A Series B Expansion & Growth
We Become the Standard
Becoming the Leader
Become a global business
Potential acquisitions
Global focus to all markets
Revenue Model
A recurring monthly membership fee for using GetSocial
10 cents CPC on Social In-app Purchase.
Revenue share on stickers
Publishers can license to get completely customizable, and dedicated instance
Rev Share Subscriptions Enterprise Solutions
A scalable revenue model that works.
Our long term goal
Scale-Up
Become Industry Standard
Market Leader as a
Mobile Social Solutions Provider
Get In Touch!
appendices below
Adam [email protected]
+31 650 622 239
Reinout te [email protected]
+31 657 554 995
GetSocial Integration Process
40 SECONDS (press play to view)Step 1: Register with GetSocialStep 2: Add app information and get App key
GetSocial Integration Process
30 SECONDS (press play to view)Step 3: Download the GetSocial SDKStep 4: Add files to the project
GetSocial Integration Process
100 SECONDS (press play to view)Step 5: Adding 3 lines of codeStep 6: Test and Confirm
Engagement Metrics
• Data proves that GetSocial increases player engagement.
• On average, 51% of users open the social bar and are engaged for up to 10 times longer in the app.
• It is proven that developer to player, and player to player communication improves app LTV.
Social event tracking (before & after)
Get Social shows that by adding socialization and platform agnostic features, the number of social events and triggers increases; creating greater engagement
and retention and indirectly affecting monetization.
User Case: Engagement
DAU/MAU of 15% for social bar compared to the DAU/MAU of 17% for the app itself
“The DAU/MAU ratio is one of the hot metrics in social apps. Comparing Daily Active Users to Monthly Active Users shows
roughly how many days per month your average user engages with your app.”
User Case: Devices and Users
Most of our current integrations are on Android
Top Countries:
1. USA2. Netherlands3. Germany4. Canada5. United Kingdom
