GEOPOLITICA DELLA NARRAZIONE:L’USO DELLO STORYTELLING NELLE PSYCHOLOGICAL

OPERATIONS

Tesi di laurea diELENA PECORA

Relatore: Chiar.mo Prof. Andrea Fontana Anno Accademico:2009/2010Correlatore: Chiar.mo Prof Giampaolo Azzoni

PSYOPS AND

STORYTELLING

Where is the link?

PSYOPS & STORYTELLING

Storytelling & PsyOps have the same aim: to persuade a particular targetThey have the same sociolocal and psychological basisOratory is the same far originYou can have a right PsyOps campaign only using a welldone plot

PSYOPS & STORYTELLING

PSYOPS

Planned operations to convey selected information and

indicators to foreign audiences to influence their emotions, motives,

objective reasoning, and ultimately the behavior of organizations, groups, and individuals. The purpose of

psychological operations is to induce or reinforce foreign

attitudes and behavior favorable to the originator's objectives.

STORYTELLING

A particular narrative technique that through the rhetorical speech, want to persuade a particular

target to change their opinion, way of life or ideas.

The audience have been influenced by the plot and the hero in which

they have been embodied.

PERSUASION

PERSUASION Both Psyops and storytelling’s aimPsyOps uses storytelling to PERSUADE target Storytelling uses PsyOps to PERSUADE audiencePsyOps and Storytelling use each other to PERSUADE a choosen group

TARGET

MoresUsesHopesWorryedKnowledgeTraditions

PsyOps or Storytelling could be welldone only if you really know the target you want to influence the mood.A psychological operators or a storyteller have to know a lot of thing about the audience to do the right plot to influence them.So they hawe to know:

WAR’S PLOT:PSYOPS AS A MILITARY

TECHNIQUE

PSYOPS A MILITARY TECHNIQUE

PsyOps, as a particular subject, was born in US, during the Cold War particullary

PsyOps are preciouses in all theatre of war

Psyops are very important before the war to motivate , during the war to encourage, after the war to reconstruct

WAR’S PLOT US Intelligence, with PsyOps

department studyed different plot to tell during the war.

Different plot come from the different theatre of war the psychological operators and the storyteller have to persuade:

PSYCHOLOGICAL STRATEGIC ACTIVITIESPSYCHOLOGICAL CONSOLIDATION ACTIVITIESBATTLEFIELD PSYCHOLOGICAL ACTIVITIES PACE SUPPORT PSYCHOLOGICAL ACTIVITIES

WAR’S PLOT

White

Grey

Black

PROPAGANDA

Used to spread PsyOps and welldone war

plots

According to provenance, it could

be:

STORYTELLING & PSYOPS:THE SAME

THEORICAL BASIS

THEORICAL BASISSOCIOLOGY

Catastrophic theoryes about media and advertisingLanguage: a sociological theory

individuals uses language to comunicate each others and they build plot to understand the word, to narrate their vision, to recaunt themself, and to influence each other

PSYCHOLOGYA lot of studyes about crowd’s psycology, about the different mood between individuals and bunchThe persuasive comunication: tell to prevail upon someone to do something use storytelling to do PsyOps

STORYTELLING & PSYOPS:HISTORICAL BASIS

HISTORICAL BASISGreek philosopher such as :

o Sofistio Platoneo Aristotele

The latin latterature’s father: CiceroneThe 20° century dictators:

o Mussolinio Hitlero Stalin

The 21° century most famous terrorist: Bin Laden

ORATORYIs the far storytelling and PsyOps basis

A lot of historical characters used PsyOps and storytelling’s techniques

IS ECONOMICAL CRISIS A PSYCHOLOGICAL

OPERATION?

CRISIS & PSYOPS

Is there a link between the real

and strong 2008/2009

economical crisis and the PsyOps?

Mass media used catastrophic plot to describe a situation

Self-fulfilling prophecy

PSYOPS & STORYTELLING

PSYOPS & STORYTELLING

There is a very strong link between storytelling and PsyOps.They have the same aim so thay use each other to arrive to targetOnly through the right plot you can do the right PsyOps campaignOnly through the right PsyOps campaign you can tell the right plot

You can have the happy ending only if

you tell the right plot!

MOST IMPORTANT REFERENCES

Mini, F., La guerra dopo la guerra, soldati, burocrati e mercenari nell’epoca della pace virtuale, Einaudi, Torino, 2003Rotkopf, D.K., Superclass, Mondadori, Milano, 2008Zezima, M., Le sette menzogne capitali,impero, guerra e propaganda, Gaffi Editore, Roma, 2006www. ccdu. orgwww.cesdis.itwww. cimicgroup. orgwww. difesa.itwww. military. com