Post on 17-May-2015
Generation 4.0 Working @ the Intersection of People and Technology
Erin LogsdonConsultant, Digital Solutions
NELINET, Inc.
What is a generation?• All the people living at the same time or
of approximately the same age.
http://www.flickr.com/photo_zoom.gne?id=525742850&size=mhttp://www.flickr.com/photo_zoom.gne?id=2028762948&size=m
Source: http://www.flickr.com/photo_zoom.gne?id=361142443&size=o
4 Generations
• Traditionalists– 1925-1942
• Baby Boomers– 1943-1960
• Generation X– 1961-1981
• Generation Y– 1982-2002 http://www.flickr.com/photo_zoom.gne?id=35724835&size=m
Traditionalists
Communication Boomer & Gen X Traditionalists
• Honor the chain of command
• Offer them job security
• Value their experience
• Appreciate their dedication
Source: http://www.cnn.com/HEALTH/library/WL/00045.html
Baby Boomers
Generation X
Communication Boomer --> Generation X
• Get to the point
• Use e-mail
• Give them space
• Get over the notion of dues paying
• Lighten up
Source: http://www.cnn.com/HEALTH/library/WL/00045.html
Source: http://www.flickr.com/photo_zoom.gne?id=581816877&size=m
http://www.flickr.com/photo_zoom.gne?id=474399662&size=m
&
What do they want?
Source: http://www.flickr.com/photo_zoom.gne?id=19861632&size=l
Generation Y
Communication Boomer & Gen X Gen Y
• Challenge them
• Ask them their opinion
• Find them a mentor
• Provide timely feedback
Source: http://www.cnn.com/HEALTH/library/WL/00045.html
Source: http://www.flickr.com/photo_zoom.gne?id=131488403&size=m
Source: http://www.flickr.com/photo_zoom.gne?id=431708434&size=m
What do they want?
Librarians by Age
http://www.ala.org/ala/ors/reports/membership_younger.pdf
Where did they go?
Technology View• Anything that is in the world when you were
born is normal and ordinary and is just a natural way the world works.
• Anything that is invented between the time when you are 15 to 35 is new, revolutionary, and exciting, and you can possibly get a career in it.
• Anything invented after you are 35 is against the natural order of things.
» Douglas Adams, author of The Hitchhiker’s Guide to the Galaxy
Online over time
COMMUNICATION
How can I reach you?• Phone• Web• Email• IM• Text Messaging• Twitter• RSS• Print• In Person• Facebook/MySpace
Email is Email is Dead! Dead! Long Live Long Live Email!Email!
OMG!
In the fourth quarter of 2007, American cellphone subscribers for the first time sent text messages more than they phoned, according to Nielsen Mobile. Since then, the average subscriber’s volume of text messages has shot upward by 64 percent, while the average number of calls has dropped slightly.
Source: http://www.nytimes.com/2008/09/29/technology/29drill.html?_r=2&adxnnl=1&pa rtner=rssuserland&emc=rss&adxnnlx=1222650007- Xrmxs+XS6Lh4rxM9s9uCMQ&oref=slogin&oref=slogin
Instant Messaging
1.7 billion1.7 billion Instant Messages sent across AOL's messaging networks (AIM and ICQ) each day, during the quarter ended June 30, 2007 http://corp.aol.com/whoweare/facts.shtml
Source: http://siteanalytics.compete.com/myspace.com+facebook.com/?metric=uv
Facebook had
44 million+44 million+unique visitors in October 2008
Generation M: Media in the Lives of 8-18 year-olds, Executive Summary
Media in the Lives of 8-18 year-olds
Generation M: Media in the Lives of 8-18 year-olds, Executive Summary
Media in the Lives of 8-18 year-olds
Integration
Quiz Time!
Which generation is the largest user of public libraries?
Generation Y!
http://www.pewinternet.org/PPF/r/231/report_display.asp
http://www.pewinternet.org/pdfs/Pew_UI_LibrariesReport.pdf
The IMLS National Study on the Use of Libraries, Museums and the Internet
http://interconnectionsreport.org/
Source: http://www.flickr.com/photo_zoom.gne?id=327122302&size=m
Contact Info:Erin Logsdonlogsdon@nelinet.net508.597.1946
Additional Info:http://del.icio.us/taxonomylady/generations
Questions?