Gastcollege HvA - Hogeschool van Amsterdam

Post on 26-Jun-2015

63 views 0 download

Tags:

description

Gastcollege over hoe online marketing in de praktijk wordt toegepast. De besproken onderdelen zijn SEO, Adwords en websites maken in Wordpress.

Transcript of Gastcollege HvA - Hogeschool van Amsterdam

Online marketing working environment

About me@MirandaGahrmann

Servicesby SEO Search

Acquisitionnew customer

1. Website2. On-site SEO3. Adwords4. On- & off-site SEO

1. Discuss workflow 2. Wish list3. Customer sends content4. Proposal templates5. Installation 6. Content at the website

Website creationWordPress

1. Keyword analysis 2. Content optimisation3. Technical SEO aspects4. Add relevant pages

On-site SEOSEO workflow

AdwordsSearch

1. Keyword analysis 2. Account structure3. Adwords Editor4. Exact vs Phrase5. Optimisation

Off-site SEO

Conflicts

Guidelinesto prevent stress

1. No tight deadlines2. Be realistic3. Do work you like

Questions?

@MirandaGahrmannmiranda@seo-search.nl