Gasp sci comm april 2013

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Transcript of Gasp sci comm april 2013

Jason G. Goldmanhttp://www.jasonggoldman.com

Department of Psychology

Communicating ScienceforFun and Profit

(COMMUNICATION)

writing

writingliterature searches

writingliterature searches

composing arguments

writingliterature searches

composing arguments defending ideas

(COMMUNICATION)

Academic Motivators:

(COMMUNICATION)

Academic Motivators:Networking

(COMMUNICATION)

Academic Motivators:NetworkingFunding

(COMMUNICATION)

Academic Motivators:NetworkingFundingPublications

(COMMUNICATION)

Academic Motivators:NetworkingFundingPublicationsJobs (TT)

(COMMUNICATION)

Academic Motivators:NetworkingFundingPublicationsJobs (TT)Jobs (“Alternative”)

(COMMUNICATION)

Academic Motivators:NetworkingFundingPublicationsJobs (TT)Jobs (“Alternative”)Reputation/Visibility

(COMMUNICATION)

Academic Motivators:NetworkingFunding Publications Jobs (TT) Jobs (“Alternative”) Reputation/Visibility

(COMMUNICATION)

A scientifically literate population of voters is critical for determining scientific policy,

which in turn sets funding priorities.

Academic Motivators:NetworkingFunding Publications Jobs (TT) Jobs (“Alternative”) Reputation/Visibility

You

You

You

Voters

Why blog?Promote your own work

Why blog?Promote your own work

The Impact of Economics BlogsDavid McKenzie,World Bank

Promote others’ work (networking)Why blog?

Increase scientific literacy (even among other scientists)Why blog?

Actual comments from science blogs:

Increase scientific literacy (even among other scientists)Why blog?

Actual comments from science blogs:

“Cognitive psychology is all armchair psychology and introspection.”

Increase scientific literacy (even among other scientists)Why blog?

Actual comments from science blogs:

“Cognitive psychology is all armchair psychology and introspection.”

“I thought the soft sciences were stuff such as psychology.”

Increase scientific literacy (even among other scientists)Why blog?

Actual comments from science blogs:

“Cognitive psychology is all armchair psychology and introspection.”

“I thought the soft sciences were stuff such as psychology.”

“Man is a herd animal. The man is on the edge of the herd. The women in the center. There are different skills for surviving in the different positions. The ability to count the lions is important on the edge. It’s not so important in the middle where other skills are important. The male has larger rewards for succeeding, but a bigger loser if he fails...It’s a hard reality but it’s the reality we evolved in and it dictates our behavior.”

Increase scientific literacyWhy blog?

Increase scientific literacyWhy blog?

Debunk bad pop science...Why blog?

...or bad science...Why blog?

...or bad science journalismWhy blog?

Vaughan Bell, @vaughanbell; mindhacks.com

Go deeper than mainstream media canWhy blog?

Go deeper than mainstream media canWhy blog?

Fun (read things you wouldn’t otherwise)Why blog?

Fun (poke the internet with a stick)Why blog?

Provide expert commentaryWhy blog?

Provide expert commentaryWhy blog?

Old science, current questionsWhy blog?

You

Voters

You

Voters

You

Voters

Online curation amplifies reachWhy blog?

Online curation amplifies reachWhy blog?

Online curation amplifies reachWhy blog?

Online curation amplifies reachWhy blog?

You

Voters

You

Voters

Engage with journalists who don’t get it

Why blog?

Engage with journalists who don’t get it

Why blog?

Engage with journalists who don’t get it

Why blog?

Engage with journalists who don’t get it

Why blog?

...resulting in publicity & admiration from your society

Why blog?

Learn How To Work With Journalists

Why blog?

You

Voters

You

Voters

You

Voters

Beyond blogs

Beyond blogs

Beyond blogs

Joe Hanson, @jtotheizzoe, http://www.itsokaytobesmart.com

Beyond blogs

Joe Hanson, @jtotheizzoe, http://www.itsokaytobesmart.com

Beyond blogs

Joe Hanson, @jtotheizzoe, http://www.itsokaytobesmart.com

Beyond blogs

Liz & Neil Losin @neillosin @lizlosinhttp://daysedgeproductions.com/

Beyond blogs

Liz & Neil Losin @neillosin @lizlosinhttp://daysedgeproductions.com/

Beyond blogs

https://plus.google.com/+FraserCain/

Beyond blogs

http://www.jasonggoldman.com/+

Beyond blogs

http://www.jasonggoldman.com/+

Beyond blogs

Beyond blogs

Psychobabble is a podcast that explores the everyday world of Experimental Psychology. A fortnightly, 40-minute programme of life, Psych-Science and blue-sky musings. Psychobabble takes everyday happenings and subjects them to the rigors and findings of experimental psychology. Psychobabble is hosted by a cast of PhDs, with the occasional Dr. Guest Speaker.

Rohan, @psycasm; http://www.psycho-babble.net/

Beyond blogs

Psychobabble is a podcast that explores the everyday world of Experimental Psychology. A fortnightly, 40-minute programme of life, Psych-Science and blue-sky musings. Psychobabble takes everyday happenings and subjects them to the rigors and findings of experimental psychology. Psychobabble is hosted by a cast of PhDs, with the occasional Dr. Guest Speaker.

Rohan, @psycasm; http://www.psycho-babble.net/

Beyond blogs

Psychobabble is a podcast that explores the everyday world of Experimental Psychology. A fortnightly, 40-minute programme of life, Psych-Science and blue-sky musings. Psychobabble takes everyday happenings and subjects them to the rigors and findings of experimental psychology. Psychobabble is hosted by a cast of PhDs, with the occasional Dr. Guest Speaker.

Rohan, @psycasm; http://www.psycho-babble.net/

Outreach - “Broader Impacts”

One hundred small classrooms per day

A dozen or more large lectures per day

Blog is software: Use it for your own professional/lab page

Scicurious, @scicurious; http://scientopia.org/blogs/scicurious/

Blog is software: Use it for your own professional/lab page

Blog

Scicurious, @scicurious; http://scientopia.org/blogs/scicurious/

Blog is software: Use it for your own professional/lab page

Static pagesBlog

Scicurious, @scicurious; http://scientopia.org/blogs/scicurious/

Blog is software: Use it for your own professional/lab page

Static pagesBlog

Social Media Buttons

Scicurious, @scicurious; http://scientopia.org/blogs/scicurious/

Blog is software: Use it for your own professional/lab page

Static pagesBlog

Social Media ButtonsBlog posts

Scicurious, @scicurious; http://scientopia.org/blogs/scicurious/

http://www.jasonggoldman.com

Blog is software: Use it for your own professional/lab page

Static pages

http://www.jasonggoldman.com

Blog is software: Use it for your own professional/lab page

Static pages

Blog

http://www.jasonggoldman.com

Blog is software: Use it for your own professional/lab page

Static pages

Blog

Social Media Buttons

http://www.jasonggoldman.com

Blog is software: Use it for your own professional/lab page

Static pages

Blog

Social Media Buttons

Home page set to static instead of

blog

http://www.jasonggoldman.com

Blog is software: Use it for your own professional/lab page

Jobs

Jobs

Jobs

Jobs

Jobs

Jobs

Fan page

Profile

Fan page

Profile

Fan page

Profile

Jobs

Jobs

Jobs

Jobs

Jobs

Jobs

Jobs

Community (Networking)

Ask Questions - Get AnswersCommunity (Networking)

Ask Questions - Get AnswersCommunity (Networking)

Community (Networking)

Community (Networking)

Community (Networking)

Community (Networking)

Visibility

Visibility

Visibility

Visibility

Visibility

On the internet, you can fix anything. Be magnanimous.

Money: Crowdfunding

http://scifundchallenge.org/

Money: Crowdfunding

http://scifundchallenge.org/

Average: ~$1600

Money: Crowdfundinghttp://www.rockethub.com/

Money: Outreach Awards

Money: Freelance

Turn online activity into offline activity (Money + Visibility)

Turn online activity into offline activity (Money + Visibility)

Standing out cuts both ways:

Standing out cuts both ways:

Science in Transition:Disrupting the Dominant Model

Science in Transition:Disrupting the Dominant Model

Science in Transition:Disrupting the Dominant Model

Science in Transition:Disrupting the Dominant Model

#icanhazpdf

Science in TransitionPost-publication peer-review

Science in TransitionPost-publication peer-review

Science in TransitionPost-publication peer-review

Science in TransitionPost-publication peer-review

According to CBC News, Dwayne Brown, a NASA spokesman, said that the

agency wouldn’t debate science with bloggers and would stick to peer-reviewed

literature.

Science in TransitionPost-publication peer-review

According to CBC News, Dwayne Brown, a NASA spokesman, said that the

agency wouldn’t debate science with bloggers and would stick to peer-reviewed

literature.

Dr. Redfield said Mr. Brown’s reaction was silly. “We are the peers,” she said.

Conversation and arguing have always been an important part of how science has been done, she said. Once upon a time it was by mail, and

was private and slow. “Now,” she said, “the conversation is carried out in public in ways

everyone can see.”

Science in Transitionalt-metrics

http://altmetric.com

Consider:(1) Goals(2) Audience(3) Time

Graphic by Miriam Goldstein

Consider:(1) Goals(2) Audience(3) Time

Graphic by Miriam Goldstein

Further reading:http://blogs.nature.com/soapboxscience/2012/06/07/reaching-out-so-you-want-to-communicate-science-online-the-flowchart

http://scienceofblogging.com/social-media-for-scientists-a-lecture/

http://www.biolbull.org/content/222/2/85.full

http://blogs.agu.org/sciencecommunication/2011/07/20/why-scientists-use-twitter/

http://deepseanews.com/2010/08/what-is-twitter-and-why-scientists-need-to-use-it/

http://scientopia.org/blogs/scicurious/2012/05/09/experimental-biology-blogging-self-promotion-and-self-promotion/

http://pinterest.com/jayrosennyu/social-media-wiz-shares-wizdom/

http://blogs.scientificamerican.com/literally-psyched/2013/04/12/why-grad-schools-should-require-students-to-blog/

http://blogs.scientificamerican.com/thoughtful-animal/2011/02/10/n00b_science_blogging_101_part/

http://blogs.scientificamerican.com/thoughtful-animal/2011/02/14/n00b_science_blogging_101_part_1/

http://scicomms.wikidot.com/

Also: researchblogging.org & scienceseeker.org

http://blogs.scientificamerican.com/incubator/2013/04/02/how-to-break-into-science-writing-using-your-blog-and-social-media-sci4hels/

Required reading:

Jason G. Goldmanjasonggoldman@gmail.comjasonggoldman.com

@jgold85

facebook.com/jason.goldman

jasonggoldman.com/+

blogs.ScientificAmerican.com/thoughtful-animal

@ScienceOnline #SciOx

bbc.com/future/columns/uniquely-human