Gamechangers Retail: Growth through Consumer-Centric Innovation

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Transcript of Gamechangers Retail: Growth through Consumer-Centric Innovation

Professor PETER FISK peterfisk@peterfisk.com theGeniusWorks.com

GAMECHANGERS/RETAIL

Finding growth Engaging consumers

Innovating retail Winning retailers

GAMECHANGERS/RETAIL

Finding growth

1.  We live in an incredible world 2.  Change brings new opportunity 3.  The future is not like the past 4.  Embrace the power shifts 5.  See the world like consumers do

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GAMECHANGERS/RETAIL

New opportunities to grow

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Anything is possible

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Uber and beyond

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Tesla’s Supercharger

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Xiaomi, the new Apple

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Tectonic shifts

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East Small

West Big

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Profit Volume

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Imagination Capability

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Collaborative Independent Disrupting Evolving

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Customer Pull

Relevance

Business Push

Average

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Think different @geniusworks

See the world like consumers do

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See the world like consumers do

Consumer Retailer

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1.  Fast and easy 2.  Human and caring 3.  Personal and creative 4.  Social and sharing 5.  Experiential and enabling

Engaging consumers

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GAMECHANGERS/RETAIL

Trend 1: Fast and easy

Example: Amazon Dash @geniusworks

Example: Aussie Farmers Direct

Trend 1: Fast and easy

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Example: Positive Luxury

Trend 2: Human and caring

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Trend 2: Human and caring

Example: Fishpeople @geniusworks

Trend 3: Personal and creative

Example: Techshop @geniusworks

Example: Threadless

Trend 3: Personal and creative

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Trend 4: Social and sharing

Example: Instagram Shop Now @geniusworks

Example: Rapha Cycle Club

Trend 4: Social and sharing

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Trend 5: Experiential and enabling

Example: Lululemon Yoga Studios @geniusworks

Example: Brooklyn Superhero

Trend 5: Experiential and enabling

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1.  Innovate every part of retail concept 2.  Innovate for your best consumers 3.  Innovate digital and physical together 4.  Innovate brands beyond stores 5.  Innovate to grow with consumers

Innovating retail

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GAMECHANGERS/RETAIL

es

1.  23 & Me 2.  Aravind 3.  Editas 4.  Genentech 5.  Intuitive Surgical 6.  Narayana Hosp 7.  Organova 8.  PatientsLikeMe 9.  Scanadu 10. Second Sight

1.  Amazon 2.  Aussie Farmers 3.  Etsy 4.  Farfetch 5.  Le Pain Quotidien 6.  Pinterest 7.  Positive Luxury 8.  Trader Joe’s 9.  Yihaodian 10. Zappos

1.  Apple 2.  Beauty’in 3.  DJI 4.  Go Pro 5.  Lego 6.  Method 7.  Natura 8.  Nike+ 9.  Oculus Rift 10. Renova

1.  Alibaba 2.  ARM 3.  Bharti Airtel 4.  GE 5.  Google X 6.  OneWeb 7.  Raspberry Pi 8.  Samsung 9.  Slack 10. Xiaomi

1.  Aeromobil 2.  Air Asia 3.  Airbnb 4.  CitizenM 5.  Emirates 6.  Kulula 7.  RedBus 8.  Uber 9.  Virgin Galactic 10. Zipcars

1.  3DHubs 2.  Corning 3.  DP World 4.  Dyson 5.  Embraer 6.  Local Motors 7.  Space X 8.  Syngenta 9.  Tata 10. Tesla

1.  Brewdog 2.  GrameenDanone 3.  Graze 4.  Juan Valdez 5.  LA Organic 6.  Moa Beer 7.  Modern Meadow 8.  Nespresso 9.  Yeni Reki 10. Zespri

1.  Ashmei 2.  Beats 3.  Desigual 4.  Jonny Cupcake 5.  Inditex 6.  Patagonia 7.  Rapha 8.  Shang Xai 9.  Threadless 10. Tom’s

1.  Aspiration 2.  La Caixa 3.  Fidor 4.  First National 5.  Moven 6.  M-Pesa 7.  Robinhood 8.  Square 9.  Umpqau 10. Zidisha

1.  Al Jazeera 2.  Coursera 3.  Netflix 4.  Periscope 5.  Pledge Music 6.  Red Bull 7.  RiotGames 8.  Spotify 9.  Ushahida 10. WeChat

futureproduct futurefashion futurefood

futurehealth futuretech futuremakers futurebank

futuretravel

N/S American brands European brands African/Arab brands Asia/Pacific brands

futuremedia

1.  Ashoka 2.  AzuriTech 3.  Graal Bio 4.  IBM 5.  IDEO 6.  Kickstarter 7.  Li & Fung 8.  Live Nation 9.  Salesforce 10. Y Combinator

1.  Bitcoin 2.  Bhutan 3.  City FC 4.  The Elders 5.  Lovemarks 6.  ParkRun 7.  Planetary Res 8.  WWF 9.  Zoe Suggs 10. You

futureservice futurebrands

© Peter Fisk 2016 peterfisk@peterfisk.com

GAMECHANGERS: WORLD’S MOST DISRUPTIVE INNOVATORS

futurestore

audacious

Google X 23 and Me

Syngenta Tesla Motors

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© Peter Fisk 2015 More details in the new “Gamechangers” book

1. Innovate … every part of retail concept

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Disney Moven

Juan Valdez Cafe

Safaricom

Change

Why enabling

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© Peter Fisk 2015 More details in the new “Gamechangers” book

Consumer Retailer

2. Innovate … with your best consumers

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Amazon

Fidor Bank

Scanadu

Intuitive Surgical

intelligent

© Peter Fisk 2015 More details in the new “Gamechangers” book +genius

3. Innovate … digital and physical together

PHYSICAL

Local place

Meeting place Experiencing place Entertaining place

Learning place Making place

Global space Discovering space

Personal space Extending space

Buying space Supporting space

DIGITAL

+

Li and Fung

Tencent

Alibaba 3DHubs

networked

© Peter Fisk 2015 More details in the new “Gamechangers” book

4. Innovate … brands beyond stores

DIGITAL DIGITAL WITH PHYSICAL

STORE WITH OWN BRANDS BRANDS IN OTHER STORES

BRANDS IN OTHER STORES

BRANDS IN OTHER STORES

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Airbnb Nike+

Lego

Threadless

collaborative

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Movement Collaborative

Customer

Customer Customer

Customer Customer

Customer

Brand- enabled

community

Co-enable Co-design

Co-create

Co-sell Co-support

Co-consume

5. Innovate … growing with consumers

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What will you do?

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1.  Change the game, don’t play the game 2.  Define your business around consumers 3.  Connect physical and digital formats 4.  Build your brands beyond stores 5.  Enable people to achieve more, together

Winning retailers

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GAMECHANGERS/RETAIL

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+genius @geniusworks

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Be bold Be brave

Be brilliant

peterfisk@peterfisk.com @geniusworks theGeniusWorks.com

GAMECHANGERS/RETAIL