Keys to Facebook Engagement

● Engage visually

Keys to Facebook Engagement

● Engage visually● Keep it short

Keys to Facebook Engagement

● Engage visually● Keep it short● Start discussions

Keys to Facebook Engagement

● Engage visually● Keep it short● Start discussions● Say something clever

Engagement in Action

Photos get 39% more engagement

Posts with less than 80 characters get 23% more interaction

Emoticons increase comments by 33%

Question posts get 100% more comments

Quotes get 26% more likes and 19% more shares

Common Mistakes

Posts that are too long

Not keeping it simple

Too focused on selling and/or anti-social topics

All the same post type. Worse if it’s only from your website

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