Fundamentals of Engagement Strategy - Facebook Marketing
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Transcript of Fundamentals of Engagement Strategy - Facebook Marketing
Keys to Facebook Engagement
● Engage visually
Keys to Facebook Engagement
● Engage visually● Keep it short
Keys to Facebook Engagement
● Engage visually● Keep it short● Start discussions
Keys to Facebook Engagement
● Engage visually● Keep it short● Start discussions● Say something clever
Engagement in Action
Photos get 39% more engagement
Posts with less than 80 characters get 23% more interaction
Emoticons increase comments by 33%
Question posts get 100% more comments
Quotes get 26% more likes and 19% more shares
Common Mistakes
Posts that are too long
Not keeping it simple
Too focused on selling and/or anti-social topics
All the same post type. Worse if it’s only from your website
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