From Multi-media to Merged-Media Transforming print in the digital age.

Matthew Falla, Creative DirectorMatthew@osmotronic.com

Osmotronic is a London based design company that creates interactive products, services and experiences across print, digital media and physical spaces.

Products - Mobipak

Services - Ripple

Experiences - BBC Future Media Exhibition

The role of design in the development

of Printed Electronics applications.

Functionality

Functionality User Benefit

Functionality User Benefit Technology

Functionality User Benefit Technology Business case

“A plan for arranging elements in such a way as to best accomplish a particular purpose…[which] depends largely on constraints”

Charles Eames

Two thirds of companies who ignore design have to compete mainly on price. In companies where design is integral, just one third do so.

More than eight out of ten design-led companies have introduced a new product or service in the last three years, compared to just 40 per cent of companies overall.

A business that increases its investment in design is more than twice as likely to see its turnover grow as a business that does not do so.

Uk Design Council 2008

To synthesise a solution from all of the relevant constraints

To create and envision alternatives

To visualise and prototype the intended solution

Functionality

“We’ll all be reading updatable newspapers”

“An animated billboard on every corner”

Miquel Mora - Flat Futures

Troika - Schizoporotica

Troika - Schizoporotica

Osmotronic - Interaphics

Manolis Kelaidis - BlueBook

Jonas Samson - Light Emitting Wallpaper

Osmotronic - Connect…Draw…Remix

What If ?

“WOW!” “neat”“How did I ever manage before?”

“WOW!” “neat”“How did I ever manage before?”

niche commonplace

ubiquitous

hammer…

hoover…

google

Print?

Rapid prototyping

Content = System = Product

:-)

Print is a medium that ships with intuitive interaction built in.

Printed Electronics can be an enabling tool for functionality that exploits these interactions.

Successful mass market products focus on user experience.

User Benefit

“Microsoft will know about you, we will know where you are, and we will know what you are doing, and we will service you appropriately."

Steve Ballmer, 2007

RightContent

RightTime

RightDevice

Simplicity

Versatility

Pleasurability

simplicity

“Technology has made our lives more full, yet at the same time we’ve become uncomfortably full.”

John Maeda

Image: Cypak AB

Versatility

Pleasurability

We are part of an “expectation economy”

Successful applications should be simple, versatile and pleasurable

Redefining what products, applications and media are opens up new opportunities.

Technology

Technology Design End Users

Nike & Apple - Nike Plus

Marks Barfield - British Airways London Eye

Technology

Interaction

Service

Business case

Infrastructure

Standards

Openess

Successful mass market products focus on user experience.

Redefining what products, applications and media are opens up new opportunities.

Openess and dialogue fosters innovation.

Thank you

matthew@osmotronic.com