From Multi-media to Merged-media
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From Multi-media to Merged-Media Transforming print in the digital age. Matthew Falla, Creative Director [email protected]
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Transcript of From Multi-media to Merged-media
From Multi-media to Merged-Media Transforming print in the digital age.
Matthew Falla, Creative [email protected]
Osmotronic is a London based design company that creates interactive products, services and experiences across print, digital media and physical spaces.
Products - Mobipak
Services - Ripple
Experiences - BBC Future Media Exhibition
The role of design in the development
of Printed Electronics applications.
Functionality
Functionality User Benefit
Functionality User Benefit Technology
Functionality User Benefit Technology Business case
“A plan for arranging elements in such a way as to best accomplish a particular purpose…[which] depends largely on constraints”
Charles Eames
Two thirds of companies who ignore design have to compete mainly on price. In companies where design is integral, just one third do so.
More than eight out of ten design-led companies have introduced a new product or service in the last three years, compared to just 40 per cent of companies overall.
A business that increases its investment in design is more than twice as likely to see its turnover grow as a business that does not do so.
Uk Design Council 2008
To synthesise a solution from all of the relevant constraints
To create and envision alternatives
To visualise and prototype the intended solution
Functionality
“We’ll all be reading updatable newspapers”
“An animated billboard on every corner”
Miquel Mora - Flat Futures
Troika - Schizoporotica
Troika - Schizoporotica
Osmotronic - Interaphics
Manolis Kelaidis - BlueBook
Jonas Samson - Light Emitting Wallpaper
Osmotronic - Connect…Draw…Remix
What If ?
“WOW!” “neat”“How did I ever manage before?”
“WOW!” “neat”“How did I ever manage before?”
niche commonplace
ubiquitous
hammer…
hoover…
Print?
Rapid prototyping
Content = System = Product
:-)
Print is a medium that ships with intuitive interaction built in.
Printed Electronics can be an enabling tool for functionality that exploits these interactions.
Successful mass market products focus on user experience.
User Benefit
“Microsoft will know about you, we will know where you are, and we will know what you are doing, and we will service you appropriately."
Steve Ballmer, 2007
RightContent
RightTime
RightDevice
Simplicity
Versatility
Pleasurability
simplicity
“Technology has made our lives more full, yet at the same time we’ve become uncomfortably full.”
John Maeda
Image: Cypak AB
Versatility
Pleasurability
We are part of an “expectation economy”
Successful applications should be simple, versatile and pleasurable
Redefining what products, applications and media are opens up new opportunities.
Technology
Technology Design End Users
Nike & Apple - Nike Plus
Marks Barfield - British Airways London Eye
Technology
Interaction
Service
Business case
Infrastructure
Standards
Openess
Successful mass market products focus on user experience.
Redefining what products, applications and media are opens up new opportunities.
Openess and dialogue fosters innovation.
Thank you
