Post on 13-Aug-2020
FRESH FRUITS AND VEGETABLES IN ASIA PACIFIC: DEMOGRAPHIC DRIVERS AND OPPORTUNITIES
ASIA FRUIT CONGRESS 2016
RITIN MALHOTRA
© Euromonitor International
2
Our services !! Syndicated market research !! Consulting
Expansive network !! 800+ on-the-ground researchers in 80 countries !! Complete view of the global marketplace !! Cross-comparable data across every market
Our expertise !! Consumer trends and lifestyles !! Companies and brands !! Product categories and distribution channels !! Production and supply chains !! Economics and forecasting
About Euromonitor International ABOUT EUROMONITOR INTERNATIONAL !"#$"#%
&'#()*"+,
&-)#(-)'
./0)'
1'2#'/3
4)*,%5"6#
&)#7)("
5"89"
&9$#,9
4-':)("
;)#()2"+,
&)/%<)/2"
© Euromonitor International
3
Industry sources track: Production + Imports – Exports = Apparent Consumption Euromonitor tracks: Total human consumption of fresh produce
Data Coverage: Euromonitor vs Trade and Production Statistics MARKET COVERAGE
Apparent consumption
Animal Feed Wastage Consumption
by farmers Industrial
processing
Euromonitor’s Fresh Food volume data
DEMOGRAPHIC INSIGHTS
MARKET OVERVIEW
FUTURE OPPORTUNITIES
© Euromonitor International
5
The Urban Consumer DEMOGRAPHIC INSIGHTS
-1.70
5.20
6.80
8.00
16.80
21.00
21.60
23.10
23.40
24.00
29.90
31.10
-5.00 0.00 5.00 10.00 15.00 20.00 25.00 30.00 35.00
Japan
South Korea
Hong Kong, China
Singapore
Philippines
Thailand
Malaysia
China
Asia Pacific
Indonesia
Vietnam
India
Urban Population Forecast Growth (2015-2025) Asia Pacific Urban Population
1.86 Billion (2015) 2.3 Billion (2025)
© Euromonitor International
6
Aging Consumer in Asia DEMOGRAPHIC INSIGHTS
0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
40.00
% o
f Tot
al P
opul
atio
n
Late Lifers (Aged 60+)
2005
2015
2025
Asia Pacific Late Lifer Population
480 Million (2015) 672 Million (2025)
55% 59%
63%
© Euromonitor International
7
Single Households in Asia DEMOGRAPHIC INSIGHTS
-0.80
9.80
16.30
17.80
20.10
24.10
28.60
31.00
35.80
38.80
49.10
54.50
73.50
-10.00 0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00
Japan
Taiwan
Hong Kong, China
India
Singapore
Indonesia
Thailand
Asia Pacific
South Korea
China
Malaysia
Vietnam
Philippines
Singleton Forecast Growth % (2015-2025) Asia Pacific Singleton Population
138 Million (2015) 180 Million (2025)
© Euromonitor International
8
Working Women DEMOGRAPHIC INSIGHTS
0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
40.00
% o
f Tot
al P
opul
atio
n
Economically Active Female Population
2005
2015
2025
43.9%
Asia Pacific Economically Active Women Population
734 Million (2015) 756 Million (2025)
© Euromonitor International
9 DEMOGRAPHIC INSIGHTS
Asia Pacific: Obesity is a major concern
0.00 5.00
10.00 15.00 20.00 25.00 30.00
% P
opul
atio
n Male & Female Obesity
Male Obese
Female Obese
0.00
10.00
20.00
30.00
40.00
50.00
60.00
70.00
% o
f Pop
ulat
ion
Overweight & Obese Population
2005
2015
2025
Asia Pacific (10 Biggest markets) Obese & Overweight Population(2015)
1.11 Billion (2015) 1.37 Billion (2025)
DEMOGRAPHIC INSIGHTS
MARKET OVERVIEW
FUTURE OPPORTUNITIES
© Euromonitor International
11
Asia Pacific accounts for nearly 81% of the global vegetable market and for 68% of the global fruit market
Asia Pacific within the Global Market
MARKET OVERVIEW
Global Fruits Consumption (Volume sales 2015)
Global Vegetables Consumption (Volume sales 2015)
© Euromonitor International
12
Top Ten Regional Vegetable Markets in Asia Pacific MARKET OVERVIEW
China 517 mtIndia 121 mt
-2.00 0.00 2.00 4.00 6.00 8.00
10.00 12.00 14.00 16.00
Vegetables Market in Asia Pacific
Volume (mt, 2015)
Period Growth (2010-15)
China 9.70% India 30%
© Euromonitor International
13
Top Ten Regional Fruits Markets in Asia Pacific MARKET OVERVIEW
China 175 mtIndia 65 mt
China 25% India 40%
-10.00
-5.00
0.00
5.00
10.00
15.00
20.00
25.00 Fruits Market in Asia Pacific
Volume (mt, 2015) Period Growth (2010-15)
© Euromonitor International
14
Performance in Relation to Other Categories of Fresh Food MARKET OVERVIEW
0
1
2
3
4
5
6
7
0 100 200 300 400 500 600 700 800
Asia-Pacific: Fresh Food Performance by Category, 2010-2015
Total volume, mn t, 2015 CAGR %, 2010-2015
Tota
l vol
ume,
mn
t
CA
GR
%, 2
00
9-20
15
% Vegetarian Population
India 31% Japan 3% China 5% Australia 1.8%
© Euromonitor International
15 MARKET OVERVIEW
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% China
Indonesia
Philippines
Relative consumer expenditure on food versus non-food, 2015
Food Non-Food
0.00 2.00 4.00 6.00 8.00
10.00 12.00 14.00 16.00 18.00 20.00
2010-11 2011-12 2012-13 2013-14 2014-15
%G
row
th
Asia Pacific Consumer Expenditure: Growth by Category, 2010-2015
Consumer Expenditure on Food
Consumer Expenditure on Meat
Consumer Expenditure on Fruit
Consumer Expenditure on Vegetables
Spending on Fruits Leads the Way
© Euromonitor International
16
Asia Pacific: Structure of the Fruit & Vegetable Market MARKET OVERVIEW
Cauliflowers and broccoli Maize Onion Tomatoes Other Vegetables
Asia Pacific Vegetables by Category: Volume Sales (2015)
Tomatoes: 8% volume sales Banana:17% volume sales
Asia Pacific Fruits by Category: Volume Sales (2015)
© Euromonitor International
17
Asia Pacific: Superberries Most Dynamic in Fruits
MARKET OVERVIEW
0.00 2.00 4.00 6.00 8.00 10.00 12.00
South Korea Taiwan
Thailand Hong Kong, China
Indonesia Vietnam Malaysia
Philippines Singapore
China Asia Pacific
Cranberries/Blueberries: 2010-15 volume growth
2010-15 CAGR %
7.00 7.60 7.90 8.30 8.40 8.40 8.70 9.00
8.60 15.00
13.40
0.00 5.00 10.00 15.00 20.00
South Korea Taiwan
Thailand Hong Kong, China
Indonesia Vietnam Malaysia
Philippines Singapore
China Asia Pacific
Cherries: 2009-15 volume growth
2010-15 CAGR %
DEMOGRAPHIC INSIGHTS
MARKET OVERVIEW
FUTURE OPPORTUNITIES
© Euromonitor International
19
!!Many categories offering convenience and indulgence see dynamic consumption growth !!Consumption of processed fruits and vegetables is more buoyant than demand for fresh alternatives
Quest for Convenience and Indulgence FUTURE OPPORTUNITIES
0 5 10 15 20 25 30 35 40 45
Shelf Stable Tomatoes Vegetables
Frozen Processed Vegetables Shelf Stable Beans
Fruits Shelf Stable Fruit and Vegetables
Shelf Stable Vegetables Shelf Stable Fruit
Processed Fruit and Vegetables Frozen Fruit
Processed Frozen Fruit and Vegetables Frozen Processed Potatoes
Asia Pacific: Fresh vs Processed Fruits and Vegetables Per Capita Volume Forecasted Growth, 2015-20
© Euromonitor International
20
ETHICAL AND TRANSPARENT PRODUCTS
CONVENIENCE
IMPROVED NUTRITION SMALLER PACKS
Products to Match Expectations and Deliver FUTURE OPPORTUINITIES
© Euromonitor International
21
COOKING ADVICE EYE CATCHING DESIGN
GREATER VARIETY
Products to Engage FUTURE OPPORTUNITIES
EYE CATCHING DESIGN
© Euromonitor International
22
Retailers and growers bring fresh food closer to consumer FUTURE OPPORTUNITIES
Happy Fresh- Online Retailer
Asia
© Euromonitor International
23
Juice Bars and Juicers see dynamic growth FUTURE OPPORTUNITIES
0.00
10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
90.00
100.00
India Thailand Vietnam
% Growth (2010-2015)
Market Size
No of Outlets
Juicers
% Growth 2020
Asia Pacific (Juice Bars ) Market Size
USD 598 Million (2015) USD 659 Million (2020)
© Euromonitor International
24
Convenience Small portions, innovative packaging
NutritionHealth New varieties to tackle growing Health concerns
Partnerships Foodservice and Retailers to increase out of home consumption
The Way Forward! FUTURE OPPORTUNITIES
THANK YOU FOR LISTENING
Ritin Malhotra Senior Business Development Consultant ritin.malhotra@euromonitor.com
Anastasia Alieva Head of Fresh Food anastasia.alieva@euromonitor.com