Freedom  from  IT:  How  to  Give  Power  Back  To  Marke8ng  &  

Merchandising  Teams  

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#HolidayCCS

About  CCS  2014  

ü 7 Webinars, 4 Days

ü Sessions covering Store

Ops, X-Channel, Loyalty,

Big Data & more

ü Featuring industry

analysts and consultants

ü Free for Retail executives

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@MozuCommerce  @IDCRetailCIO  

 

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About  Retail  TouchPoints  

ü  Launched in 2007

ü More than 28,000 subscribers

ü Provide executives with

relevant, insightful content

ü  Free Resources such as White

Papers, E-book, Webinars,

Research and Podcasts

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BrightTALK  

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Today’s  Panelists  

Miya Knights  Senior Research Analyst,    IDC  Retail  Insights

Debbie Hauss Editor-in-Chief Retail TouchPoints

MODERATOR

Mike Haze  Director Of Product Management, Mozu  

Freedom from IT: How to Give Power Back To

Marketing & Merchandising Teams Miya Knights, Senior Research Analyst

IDC Retail Insights, Thursday, 18th September 2014

The changing enterprise IT landscape

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New bases of competition

5 ‘I’ consumers •  Instrumented •  Informed •  Interconnected

• Omnichannel •  Commerce •  Transparency •  Offer Orchestration

• Analytics •  Next Best Action •  Socialytics •  Collective Intelligence

• Shopping apps • Living apps Social merchant

Stores as Centers for Omnichannel Orchestration

Collaboration

#1: Four pillars of the 3rd platform— big data, cloud, social, and mobile — will accelerate transformation of retailing

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The Five “I” Shopper

§  Instrumented - Through mobile devices

§  Informed – Through “Always-on” internet access

§  Interconnected – Through social communities

§  In-place – In-store, in public, or at home

§  Immediate – In their ability to take action

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Customer Centric Transformation

Customer Centric Transformation - Inhibitors

•  Conflicting C-level initiatives put pressure on ability of IT to keep pace

Investment Priorities

•  Demand for real-time analytics •  Mobile engagement imperatives

Pace of change

•  Speed and quality of customer insight stymied by lack of analytical agility

Poor IT/LOB collaboration

The Omni-channel Consumer influences new retail IT model – O3

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Omni-channel Commerce Pulse

Marketing Merchandising

Loyalty Analytics

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Omni-commerce Digital Checklist

Scalability & resilience

Intuitive interface

Partner ecosystem Open APIs Template

development

Thank You!

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Miya Knights Senior Research Analyst IDC Retail Insights mknights@idc.com +44 (0) 20 8987 7174 (office) Twitter: @mazzaknights

 Terms of Use: Except as otherwise noted, the information enclosed is the intellectual property of IDC, copyright 2014. Reproduction is forbidden unless authorized; Contact permissions@idc.com for information. All rights reserved.  

Confidential and Proprietary Information

PUTTING CONTROL IN THE HANDS OF MARKETERS

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Showcase: Mystic Sports

Jenny Head of Commerce, Mystic Sports

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Relevant Customer Engagement

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Scaling to Deliver Relevant Customer Engagement

MASTER CATALOG

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Contextual Incentives

10% Discount FIRST TIME PURCHASER!Customer receives discount based on unique shopping habits

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Contextual Incentives

10% Discount FIRST TIME PURCHASER!Customer receives discount based on specific shopping actions

30% Discount HIGH VALUE CUSTOMER Customer receives unique discount based on shopping history

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Empowering Marketing & Merchandisers Business users should demand the power to deliver better, more relevant experiences that convert.

v  

Site and "Channel Definition

Promotion Management

Customer "Data "

Management Catalog

Management

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Mozu Overview

ü  Converge Commerce + Content

ü  Predictable Pricing

ü  Multi-Brand, Multi-Site

ü  Omni-Channel Capabilities

ü  Mobile by design

ü  API-first

ü  Multi-Tenant SaaS

ü  Open Source"SDKs

Built for Business Designed for Innovation

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Curious to see how Limitless Commerce can empower your marketing team?

Let us show you.

Request a demo at mozu.com

#HolidayCCS

Q&A  

#HolidayCCS

Q&A  /  Panelists  

Miya Knights  Senior Research Analyst,    IDC  Retail  Insights

Debbie Hauss Editor-in-Chief Retail TouchPoints

MODERATOR

Mike Haze  Director Of Product Management, Mozu  

#HolidayCCS

Thank  You    For  Joining  Us  

The next session in this series…

5  Steps  to  Deliver  the  Fastest  Mobile  Shopping  Experiences  this  Holiday  Season    Today  at  2PM  ET  /    11AM  PT  

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