Small Business Marketing can be Free!March 2013

About Grow*

• Garry Davis

• Marketing Consultancy

• 20 years experience

• Demon, BT, Virgin Media et al

• Small Business - Corporates

Totally Free

Google+ Local formerly Google Places formerly Google Maps !!!!

97% of consumers search for local businesses online

81% of UK smartphone internet users have looked for local information with their device

Review, Promote, Video, Images, Address, Opening Times

Google+

Google Analytics

• Understand who visits your website

• Companies visiting your site

• Keywords driving traffic

• Measuring enquiries

• Measuring events (download et al)

Google / Bing Webmaster Tools

• Helps Google/Bing find your website

• Define location

• Enables you to see an issues with site

• Google WT Integrates Google Analytics

• Keyword ranking

• Links to site

• Site Performance

Search Engine Optimisation

Title

Description

http://static.googleusercontent.com/external_content/untrusted_dlcp/

www.google.com/en//webmasters/docs/search-engine-optimization-starter-

guide.pdf

http://www.themarketingblog.co.uk/2012/02/top-uk-local-business-directories-

aka-citation-sources/

Links

Google Guide

LinkedIn

Facebook

Not Totally Free

Google Business Photos

The 'see inside' option allows potential visitors to get a real feel for the place, which should go a long way to helping

them make a decision.

Even businesses without a website can provide useful information for customers

and rank highly in Google for relevant search terms.

These listings allow the business to rank for relevant keywords which they have used in their description. while adding

photos it is a great way to increase click through rates.

These photos, together with the rest of the listings, are great for driving footfall

Google AdWords – Using Local Ad Extensions

Questions