Facebook & Small Business Marketing

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For Small Business

description

A look at Facebook as a marketing tool for small business. Examples of social and paid advertising on Facebook.

Transcript of Facebook & Small Business Marketing

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For Small Business

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Aaron Weiche

Five TechnologyLarge & Small/Local Clients

Buffalo10 YearsSpeak Nationally3 Daughters & Husker Football

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• Over 500 million users• 50% of active users log-on daily• Average user = 130 friends• People spend 700 billion minutes per month

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Mobile

There are more than 200 million active Facebook mobile users.

People that use Facebook on their mobile devices are twice as active.

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How Can It Help My Business?

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It’s not the shovel (tool), it’s the hole you dug with it (effort).

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Social MarketingIt’s being social, it’s interaction, it’s creating content

+ Create a Facebook Page, join the party

+ Understand the “Rules Of Engagement”

+ Use content and strategy to build your audience

+ Building brand

+ What they want

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Deals - Punch Pizza

• Build Business• Gain New Followers

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Deals – Timing & Emotion

• Hit Twitter & Facebook at peak usage • Bummed? Free will cheer you up • 100’s of Tweets, Likes & New Followers • 2 minutes on 10pm news that night • 10,000 pizzas

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Deals (fun) – Dry Cleaners

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Deals – Dry CleanersRewarding those who LIKE you.

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Content StrategyUse the sharing of great content to stand out

+ PHOTOS! Video too

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Content StrategyUse the sharing of great content to stand out

+ Insight into your business & daily routine + Tips, reminders … be helpful + Humanize, show personality + Ask Questions, ask them what they want + B2B: Be a resource, stats, links

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The Result?

+ You drive business to your door, phone, website

+ Grow your audience + Likes, comments & SHARED on THEIR pages (130) + Sharing of your culture, brand, offering

+ One more element of marketing, word of mouth

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I got the WHAT, now the HOWBuild slow, build trust, follow the rules.

+ Create it, share it, ask friends for support (even ideas) + Update, weekly is fine … just make sure it’s not all BUY NOW! + Try some creativity + Find others in your industry & like/follow them

+ Measure the results

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Ads

Facebook Ads are a paid advertising model where you create ads, target the audience and set budgets based

on clicks or impressions.

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Facebook Ads - Positives• Easy Process to set-up • Goal of LIKES or Web traffic • Target specific areas – state, city • Target interests • CPM or CPC (recommended)

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Facebook Ads - Create

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Facebook Ads - Targeting

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Facebook Ads – Budget

CPM – Cost per thousand impressions (Good for high click $)

CPC – Cost per click, best for small business, avg of $1 per click or more. Pay for performance!(1,000’s of impressions per click)

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Facebook Ads – Reporting

Impressions = Exposure , Clicks = Action Source: Central MN Wedding Assoc.

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Facebook Ads

• It produces a marketing formula, like Google AdWords to evaluate success • You can tie into further tracking • CON – Low interaction/clicks Facebook CTR is under .05% on avg. (200 impressions, 1 click) Google AdWords 2% on avg. (100 impressions, 2 clicks) (We see +5%) Keep in mind: SEARCH vs. SOCIAL activity

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More To Come …

• Facebook DEALS is here. LBS – Facebook Places • For the mobile user, “checking in” where you are • Offers & Rewards Individual Deals (discounts, free stuff, other rewards)Friend Deals (where you and pals claim together)Loyalty Deals (for the regulars)Charity Deals (which allow you to donate to a cause).

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Facebook Summary • This is WHERE users are at

• Go to them

• Social Marketing – be the life of the party, unique, content • Facebook Ads – set goals, target, track

• Just one part of marketing – integrated approach

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QUESTIONS?Thank you!

Aaron WeicheTwitter: @AaronWeicheFacebook: facebook.com/weiche Fivetechnology.com/blog aaronweiche.com