Lyndon David

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Even when taking lessons from one’s experience is regarded as the best teacher, things may not always look as bright and cheerful for small business owners who more often than not have to pay a high price for any mistake.

Every business owner wants to avoid mistakes, be it big or small. If big businesses have the staying power and the requisite survival instincts to continue working despite the occasional pitfall, there is no reason why small businesses cannot draw important marketing lessons from their bigger counterparts or even their own experience.

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