Post on 04-Jun-2018
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Marko Stojanovi05/0494markos494@gmail.com
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General terms Specific service based social network
Focuses on location of user, but also
on sharing content Founded by Dennis Crowley and Naveen Selvadurai
Free to register and use
First version built in fall 2008
Launched in 2009 Users are able to check inat venues, share content
and connect with each other, earn points and rewardsand compete
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Special terms Check in:
registered users are able to post their
location at a venue and connect with friends users earn points and titles for their
activity and unlock "badges and compete with each other
status updates, check-ins post, tips, to do
Connect:
pings, e-mail address contacts, interests,activities, send instant messages to certain users
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View point Intuitive, clear and simple design
Large target audience
Competitive features
Target point The primary goal of this service is to help people stay in
touch, to help people meet up with their friends, findingnew ways to explore the city
Business purposefoursquare can help company ownersto connect with their customers
Foursquare has a business purpose, but sometimes itsjust fun too
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Definition Huge structured social networks with
a lot of features
The more features one social network has,the less simple and intuitive it becomes
No single main networkrandomly connected friends via many services
Privacy
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Why important? Users are overwhelmed with features,
so they can not take benefit from each individual
Is that easy to use? Keep your connections with friends,
schoolmates, family and colleagues in a singlenetwork
Valuable content, contacts and information.Who owns user data
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Why grows? More and more implementing of various services
More complex to use with a lot of services included
Vast growth of new social networks
Carefree sharing personal content,pushing information to Twitter or Facebook
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Classification criteria Size
Service based
Device based
Classification General
Specific
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Solutions Twitter
Criticism Based on multiply services
Advertisement Privacy
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Tech details Hosted within Amazons EC2 service
Using hundreds of servers
running a bare bones version of CentOS Linux Using NGINX (http reverse proxy server)
to route requests and serve static content
Using HAProxy to load balance web and API requests
across many machines
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Tech details Live site data is stored in MongoDB
Offline data analysis are snapshotted
from live data and imported into a Hadoop cluster Search geo-indexing uses Googles s2 library
to store cellids within our search index
Almost all of the code for web site,
API, and batch processing is written in Scala. Dynamic content on website is written
in javascript, jQuery
Maps are created by MapBox, previously done with
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Business model Most of Foursquares revenue
has come from a few high-profile branding deals
Recent launch of partnershipswith daily-deal companies, including Groupon
Foursquare will be partneringwith the London 2012 Olympics
Foursquare doesn't generate ads
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Foursquare by the numbers On February 21, Foursquare reached
7 million users IDs
As of April 2012, Foursquare hasmore than 20 million users worldwide
Company expected to pass750 million check-ins before the end of June 2011
Average about 3 million check-ins per day
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Activity and usage info In 2009, Foursquare started with
limited availability in only 100 worldwide metro areas
In January 2012, Foursquare changedtheir location model to allow check-ins from anylocation worldwide
Male/female users are equally represented
400,000 businesses use Foursquare
as a marketing tool 78,387 venue mayors are ousted each day
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Global reach Support for French, Italian, German,
Spanish, and Japanese was added in February 2011
Support for Indonesian, Korean,Portuguese, Russian, and Thai was added inSeptember 2011
50% of users are outside of US
358 million check-ins have occurred
outside the United StatesApril 16this declared asFoursquare Day
in many cities worldwide
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Platform Foursquare has an API that allows
developers to build their ideas on foursquare platform
Many developers have used the APIto build new check-in features, games, interestingdata visualization
Users can browse through the hundreds
of apps and read up on the documentation
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Mobile Foursquare currently has iPhone, Symbian,
Android, webOS, WP, Bada and BB applications
MeeGo application is in early development Users may also use their mobile browsers
to access foursquare on mobile
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Website profile example
Mobile profile example (Android OS)
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Mobile application check in example (Android OS)
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RecapitulationVery fast growing specific social network
Users able to check-in, share and communicate
Free to register and use No ads
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Location verification Simple location verification rule
Verify your current location by selecting near POI
Helps against check-in fraud Improves competition
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Favorite locations Like top places
User defined favorite places
Improves connection and interaction to friends
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New promotion types Cooperate with companies that are already using
Foursquare as a marketing tool
Giving away free meals/drinks/coupons tomost active users
Monthly Foursquare competition winnersand rewards for them
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Check in over web site Being able to check in at venue via web site
Location base will be determined over IP adress
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Personalized content Based on latest x check-ins, Foursquare can
determine what content would you be interested in
In that case, on home page, below top places, thereshould be recommended venues for you orrecommended tips for you
Users will be more satisfied and will be using service
more than usual
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Special push notifications When friend is nearby
Editable push notification
Instant share on popular social networks (Twitter,Facebook)
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Premium membership for business owners Improving information and (possible) promotions for
each venue
Revenues
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Venue recommendation Place which is becoming more popular
For friends who frequently check in together
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Private messaging
Users will be able to send private messageto friends
Character limit per message
Push notification on message arrival
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http://foursquare.com/about/
http://foursquare.com/business/
http://foursquare.com/dens/list/a-brief-history-of-foursquare
http://foursquare.com/apps/
http://engineering.foursquare.com/
http://en.wikipedia.org/wiki/Foursquare
http://www.nypost.com/p/news/business/merchant_dice_df9
UYAegjUldVV40Sea92H
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Grammar issuesCheck in or check-in ?
Both are correct
Check in when used as a verbCheck-in is the noun form
Never use checkin. When you do, we cry on theinside
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Just like checking in at the airport, Foursquare isgiving you possibility to fly around the world andto explore yours and your friends travel and livingexperience. Bring your luggage, because this is a
free ride
Marko Stojanovi05/0494markos494@gmail.com
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