Mitchells finall presentation

35
Section: Group # 12-02- 2011 Final Project

Transcript of Mitchells finall presentation

  • 1.Section: Group # 12-02-2011

2. Mitchells 3. Introduction Established in 1933 by Francis.J.Mitchel The most recognizable breakfast and daily routine product of household Increased productivity but maintained quality Largest company of Pakistan and is leading all other markets brands 4. Mission & Vision Vision To be competitive in the growing market as the quality managed company Mission To be a leader in the market we serve by providing quality products to our consumers while learning from their feedback to set even higher standards. To be a company that continuously enhances its superior technological skills to remain internationally competitive in this day and age of increasing challenges. To be a company which optimally combines its people, technology, management systems, and market opportunities to achieve profitable growth while providing fair return to its shareholders. 5. Company Values Innovation Quality Health 6. Growth & Development Best growing and processing facilities in one location Have vast and modern machinery The first food company of Pakistan to win ISO 9001 award 7. Institutional Clients Pakistan International Airlines Five Star Hotels (Pearl Continental, Awari etc) Gymkhana Club 8. Foreign Licence Given proprietary rights by L. Rose and Company Ltd. of England in 1946 because of its dedication to quality and technical expertise. Only Pakistani manufacturer and distributor of Lime Juice Cordial and Lime Marmalade in Pakistan and Afghanistan. 9. Corporate Culture The success of Mitchell's brands of the corporate emphasis. The R and D section prepares new recipes and formulations. QC section ensures selection of the finest fruits and error free processing and packaging. 10. Contribution Cultural contributions Contribution of family Social contributions Situation contribution 11. Kinds of jobs and personality dimensions Marketing department: Marketing department of Mitchell's through some little variants. Marketing and sales department, extrovert people are required. Finance department: Practically they need 50% relation between these dimensions and job position in the organization. Personnel and administrative department The head of personnel department is personnel manager. Personnel department has three functions. 12. Span of control Strong relation between job performance and personality dimensions and attributes. Locus of control and job performance Internal believe: They think that they make their own fate so they work hard. External believe: They are not hard working so they do not succeeded . Emotional stability and job performance Personnel, finance manager and executive are calm personality and and their productivity is very high. 13. Motivation Theory Creativity and job performance This relation is very strong because they have to seek new ideas and innovative. Self monitoring and job performance The behavior of people is different in different situations so as to make a match between the personality and the situation. Self efficacy and job performance The person who is high in self-efficacy is more confident. Risk taking, self esteem and job performance They are highly self centered. They are more satisfied with their jobs. 14. SWOT Analysis Strengths Still Pioneer Strong Brand Name Farm fresh image More fruit content Top of Mind Recall Variety in Flavours Weaknesses Less Support of Promotions Less Packaging Varieties Limited Traget Market Opportunities Untapped Market Segments Available Packaging options New flavours can be introduced Threats Increased competition Aggressive Advertisement of Competitors Increasing Market Share of Competitors 15. Strength Oldest company of Pakistan. ISO 9001 Award in 1998. International recognition. Own reputation in market. Own growing and processing facilities at one location. Pioneer in Pakistan for chocolate production. Single national company that has variety in flavors. Have more fruit content. 16. Weakness Less support of Promotions. Hardly advertising on the Media. Contended with their brand name. Not serious in promoting its brands. Very less packaging variants. Dont have any short term and long-term decision- making plan. Decreasing growth rate and eventually losing market shares. 17. Opportunities Have an opportunity to target untapped market segments. Creating new horizons for the food processing companies. Increase the depths of its existing products categories. The company may invest in new product categories. 18. Threats Increased competition Aggressive Advertisement of Competitors Increasing Market Share of Competitors 19. Porters Five Forces 20. Threat of substitute products substitute products . Cost of switching. Quality of the competitors . Buyer willingness. very less packaging variants. dont have any short term and long-term decision- making. decreasing growth rate. 21. Threat of new entrants Capital requirement. Technology. Cost advantage Aggressive marketing of competitors With the new companies in market the market share is also dropped. many national companies are joining hands with multi-national corporations. 22. Industry Rivalry low switching costs. Industry is growing. Exit barriers are high and rivals stay and compete. Product differentiation. Fixed cost are high . 23. Bargaining power of suppliers Switching cost. Supplier switching costs relative to firm switching costs. Degree of differentiation of inputs. Impact of inputs on cost or differentiation. Presence of substitute inputs. Strength of distribution channel. 24. Bargaining power of Buyers Degree of dependency upon existing channels of distribution. Buyer price sensitivity. Differential advantage (uniqueness) of industry products. Buyer volume. Bargaining leverage, particularly in industries with high fixed cost. Buyer information availability 25. Mitchells have different strategies for their profit No artificial color and no artificial flavor are in their motto! 26. STRATEGIES Product Strategy. Marketing Strategy. Pricing Strategy. Distribution Strategy. Advertising and Promotion Strategy. Business level strategy. Operation level strategy. 27. Product Strategy No artificial colour and no artificial flavour is our motto! 28. Product Strategy Black Currant Jam Apple Jam Golden Apple Jam Golden Mist Marmalade Mango Jam Mixed Fruit Jam Pineapple Jam Pineapple Jelly Raspberry Jelly Strawberry Jam 29. Product Strategy Mitchell's has launched its classic preserves in smaller packaging, i.e., 200g Jars, so that we can enjoy more flavors in lower price. Jams are the major products of the MITCHELLS Fruit Farms Limited. These jams make up of 12% of the companys total sales. 30. Marketing Strategy Newspapers. Posters. Radio channels. But they mainly invested their resources in building their corporate image. 31. Pricing Strategy Mitchells pricing goal is to increase sales volume and maintain or increase the market share. In order to seek higher sales volume they often apply discounting techniques or other aggressive pricing strategies 32. Distribution Strategy They also distribute directly to some retailers for example they supply directly to the Airlines and Hotels like PIA and Pearl Continental. Producer----- Wholesaler ---- Retailer ---- Consumer PATH 33. Advertising and Promotion Strategy Bachpan ki kuch yadein hain. Incentives Public relations Exports Imports Sales Research and development Quality policy 34. Conclusion Customer Competition Corporation Mitchells is very much conscious and careful about its sales and about the customer level satisfaction . 35. THE END