The World’s Premier Startup Launch Program

FI.co | #FIWorldwide

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2 BIG Problems with Entrepreneurship

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Most people start up without knowing the process and effort involved.

Too much focus on the startup HYPE, and not enough on the PROCESS and HARD WORK

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Over 50% of new companies fail in just the first 12 months

Too many companies fail due to critical early mistakes.

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The Solution

In 2009, 9X entrepreneur and investor Adeo Ressi created a program to help high-potential Founders build enduring companies through: • a challenging step-by-step

program• strong mentor support• a global network

(Adeo Ressi launching “Mission to Mars” with Elon Musk in

2003)

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The Founder Institute Today

50+ Countries

115+ Cities

10B+ Graduate Portfolio

Value

15,000+ Jobs

Created

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In 2015 alone…

5 Graduate

companies acquired

$1M+ Raised by

crowdfunding campaigns

$150M+ Raised from

investors in 2015

Investors included: VC-Funded Grads:Crowdfunded Grads:

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Why is the Program so Effective?

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FI focuses on Three Core Pillars:

PEOPLE TEAMWORK PROCESS

1 2 3

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1. PEOPLE

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We believe that Ideas are a dime a dozen.

Great companies start with GREAT PEOPLE

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The “Predictive Admissions Test”

You don’t need to submit an idea to apply

Learn more: FI.co/DNA

In development since 2008 with leading social scientists

One-hour long online psychographic & aptitude test

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“Entrepreneur DNA” Research

Learn more: FI.co/DNA

Over 30,000 people have taken the test (9 languages)

Results have been correlated with the real world performance of 2000+ Graduates

85% accuracy in predicting entrepreneurial success

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What do we look for?

Entrepreneur DNA

High Fluid IntelligenceSomeone’s ability to quickly learn a rule set and apply the learned logic to solve novel problems.

Moderate AgreeablenessMeasures someone’s cooperation vs antagonism (the best founders are in the middle)

High OpennessSomeone’s creativity and their propensity to accept risk and challenge accepted norms.

Other TraitsIncluding Emotional Stability, Industriousness, Extraversion, and more.

Learn more: FI.co/DNA

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Combine Great Founders + Great Mentors

2:1 Avg Mentor:Founder ratio

Weekly training, feedback, and evaluation

20-40 Top Startup Mentors

Most have built companies before

See Current List: FI.co/mentors

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2. Teamwork

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Magic happens when talented people work towards a shared goal

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The Shared Liquidity Pool

Learn more at FI.co/liquidity

85% Distributed to the local ecosystem

15% Founder Institute

Mentors

25%

DirectorsGraduates

30%

Graduates contribute 3.5% in ‘warrants’ to a 10-year pool

Returns are shared with all members of each cohort (including Graduates)

Everyone is incentivized to help build great companies30%

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$1M+ in returns distributed to date

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3. Process

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Talented People working towards the same goal still need structure

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3.5 Month Step-by-Step Company Roadmap

1. Idea 2. Business 3. Launch

1. Orientation

2. Vision & Ideas

3. Research & Cust Dev

4. Revenue Modeling

5. Naming & Positioning

6. Mentor Idea Review

7. Startup Legal & IP

8. Team & Advisors

9. Product Development

10.Mentor Progress Review

11.Sales & Traction

12.Branding & Marketing

13.Bootstrapping & Fundraising

14. Graduation

See Full Curriculum: FI.co/curriculum

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Sample Weeknight Session

Weekly Update Individual company progress reports

Mentor TalksMentors share best practices and lessons learned on the session topic

Mentor Q&AOpen Q&A session between Founders and Mentors

Founder Hotseat #1Multiple founders pitch theiridea, plans, and progress for

Mentor evaluation & feedback

Founder Hotseat #2Multiple founders pitch their idea, plans, and progress for

Mentor evaluation & feedback

Post-Session SocialBuild relationships with

Mentors and Peers

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3

4

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See Sample Session: FI.co/sessions

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Real Work, not hype

Challenging, weekly company-buildingassignments

Not “homework” – real world milestones and progress for your company

“The Founder Institute is the most raw, “street” program out

there for startups”

- Jason Calacanis (This Week in Startups, initial

investor in Uber)

See Sample Assignments: FI.co/sessions

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Course Resources

Step-by-step guides created by top entrepreneurs

Templates for legal agreements, financial models, pitch decks, customer interviews, etc.

Comprehensive glossaries, and top session videos

See Sample Session: FI.co/sessions

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Constant Feedback & Evaluation

Weekly Evaluation of

progress, pitch, and

plans

Weekly ‘Founder

Hotseat’ Pitch Review

Sessions

Honest Feedback

(No “Threes” Allowed)

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The Founder Institute is hard…

because starting an enduring company is HARDER

#FIpride

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Are you up to the Challenge?

Total commitment is 20-30 hours/week

Founders need to meet minimum rating thresholds from Mentors in order to stay in the program

Drop outs can enroll in next semester for free

< 35% Make it to

Graduation

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Graduating

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Graduate Milestones

Well-formed Company

Advisory Board of Mentors

Significant Product Progress

Leads and Customers

Validated idea &go-to-market

Learn more: FI.co/companies

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Graduates join the World’s Largest Network of Startups and mentors

#FiworldwideFI.co/worldwide

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$2MM+ in Partner Discounts

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VC-Funded Graduate Highlights

UdemyAmericas

• Online platform to create and take courses

• Raised $170+ M

Learn more: FI.co/companies

PEERBYEUROPE

• Web and mobile app to share products locally

• Raised $5+ M

ICARSCLUBASIA

• Web and mobile app to rent your car in Asia

• Raised $100+ M

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Bootstrapped Graduate Highlights

SKIMBLEAmericas

• Mobile fitness videos and apps

• 3M+ Active Users

Learn more: FI.co/companies

AUTOREDUCEUROPE

• Marketplace to sell and buy used cars

• Top Site in France

GRIDBLAZEASIA

• CDN service for high traffic businesses

• Sold for $10M+ just 12 months after Graduation

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The Positioning

Inspiration Launch Seed-Accelerator Angel/ VC

Aspiring Founders learn the startup basics through a

wide range of events,

competitions and hackathons.

Aspiring and early-stage Founders

create a company and form a

validated idea, plan, team,

product, and strategy for

launch.

Teams with a company, live

product, and some traction acquire operating capital

to prepare for angel funding.

Fast-growth tech companies raise

capital from professional

investors through connections,

platforms and various networks.

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In Summary…

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the Founder Institute can provide you the structure, mentorship, and

network to make years of progress in just 3.5 months

THANK YOU!!!

Learn More: FI.co

Apply Today: FI.co/join

Free Resources: FI.co/go