Finding Your Audience Online

Post on 01-Dec-2014

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description

This short webinar explains how to find your audience online using tools like Google Alerts, Twitter and reverse link searching.

Transcript of Finding Your Audience Online

bringing nonprofit research into focus

IssueLab

Gabriela FitzCo-Director, IssueLab

gabi@issuelab.org

Finding Your Audience Online

bringing nonprofit research into focus

Image provided under a CC license by Glenn Zucman

IssueLab Finding Your Audience Online

bringing nonprofit research into focus

IssueLab Finding Your Audience Online

bringing nonprofit research into focus

IssueLab Finding Your Audience Online

bringing nonprofit research into focus

IssueLab Finding Your Audience Online

bringing nonprofit research into focus

IssueLab Finding Your Audience Online

bringing nonprofit research into focus

IssueLab Finding Your Audience Online

bringing nonprofit research into focus

IssueLab Finding Your Audience Online

bringing nonprofit research into focus

IssueLab Finding Your Audience Online

bringing nonprofit research into focus

IssueLab Finding Your Audience Online

bringing nonprofit research into focus

The Twitalyzer solution is our measure of "influence in Twitter" calculated based on:

Your relative reach in Twitter, measured by the number of followers you have.

Your relative authority, measured by the number of times you are "retweeted”

Your relative generosity, measured by the number of times you "retweet" others

Your relative clout, measured by the number of times you are referenced by others

Your relative velocity, measured by the number of updates you publish over a seven day period.

IssueLab Finding Your Audience Online

bringing nonprofit research into focus

IssueLab Finding Your Audience Online

bringing nonprofit research into focus

IssueLab Finding Your Audience Online

bringing nonprofit research into focus

How IssueLab can support dissemination efforts

1. List your research with IssueLab. Its free.

2. Partner with IssueLab to keep us updated about your research. When you create a contributor account on IssueLab you will see the option to partner.

3. Get in touch with us about our custom services, helping you to map your social media landscape.

4. Consider releasing your research under an open license.

IssueLab Finding Your Audience Online

bringing nonprofit research into focus

Gabriela Fitz

Co-Director, IssueLabgabi@issuelab.org773-649-1790

Twitter: @issuelabFacebook: www.facebook.com/issuelabBlog: http://issuelabfootnotes.blogspot.com/

IssueLab Finding Your Audience Online