1.CROSSING THE POND: FINDING YOUR AMERICAN AUDIENCE Courtney Boyd Myers Founder, audience.io & 3460 Miles Friday, November 1, 13

2. INTRODUCTION2COURTNEY BOYD MYERS (@CBM)FOUNDER, AUDIENCE.IO & 3460 MILES Workingwith Fueled, Makeshift, SHADOW, REQQI, Artsy, Rize, YPlan, Qriously and Ignite100 Directorof Audience Development at General Assembly London Memberof #10s Tech City Advisory Group Writerat Wired UK & The Next Web Mentorat BBC WorldWideLabs, Seedcamp, Ignite100 Community Friday, November 1, 13Member of Sandbox, Summit Series & ICE 3. AGENDA3 StartupLandscape PickingYour City Logistics:The Nitty Gritty Funding Brand+ Messaging Community InternetMarketing Marketing PR 10 Q+ BD+ MediaTakeaway Tips for CEOs&AFriday, November 1, 13 4. CROSSING THE POND4STARTUP LANDSCAPE MobileUbiquity Changing Data,WorkforceData, Data (+Analytics) P2PEconomy GenY Hardware TheIntertwingularity Image: ShutterstockFriday, November 1, 13 5. CROSSING THE PONDTO BUILD SUCCESSFUL PRODUCTS FOR TOMORROW, YOU MUST LIVE IN THE FUTURE TODAY.Friday, November 1, 135 6. CROSSING THE POND6BEING THE BEST, BEING AUDACIOUS & BEING COURAGEOUS IS A STATE OF MIND. FIND YOUR NICHE & SET YOUR SIGHTS ON BEING A WORLD LEADER. Friday, November 1, 13 7. CROSSING THE POND7BRIDGING THE ATLANTIC What makes the U.S. a great target market?313+ million people Online ad spend of $25+ billion Greater amounts of venture capital Bigger exits#ATLANTASTIC Friday, November 1, 13Source WSJ 8. CROSSING THE PONDWHICH U.S. CITY IS RIGHT FOR YOUR BUSINESS? Size of startup ecosystem, type of industries represented, access to talent, investors and media are just some of the factors to consider when deciding which city is right for you. (Also weather, restaurants, nightlife, babes and beach destinations, right?)Friday, November 1, 138 9. CROSSING THE POND9NEW YORK CITY Silicon Alley 1.0 Hyphen-Tech: Finance,Advertising, Fashion, Music and MediaAbout That Media... Image: Shutterstock Friday, November 1, 13 10. CROSSING THE POND10NEW YORK CITY STARTUPS AppNexus Artsy BarkBox Bitly Birchbox Etsy Fab FueledGeneral Assembly Gilt GroupMe Foursquare Kickstarter MakerBot NewsCred OKCupidQuirky SailThru SecondMarket Thrillist Tumblr Warby Parker Yipit ZocDoc* More extensive list can be found at: http://nytm.org/made-in-nyc Friday, November 1, 13 11. CROSSING THE PONDGET INVOLVED: NEW YORK CITY New York Tech Meetup nytm.org We Are NY Tech wearenytech.com Hack NY hackny.org Internet Week internetweekny.com Social Media Week socialmediaweek.org 3460 Miles 3460miles.com Raised By Us raisedby.us NYC Digital nyc.gov/digital Made In NY wearemadeinny.com Friday, November 1, 1311 12. CROSSING THE POND12SAN FRANCISCO Epi-Center, Mecca Mono-Culture The future is made here Tech-Tech About That Money... According to CrunchBase data, the amount of funding raised by startups in California in July 2013 was $1.4 billion Friday, November 1, 13Image: Shutterstock 13. CROSSING THE POND13SAN FRANCISCO STARTUPS Airbnb AdRoll Asana Band Page Dropbox GitHub Good Eggs GumroadFriday, November 1, 13 Lyft Mixpanel NewHive New Relic Optimizely One Kings Lane Path Pinterest Quantcast Strongloop Square Stella & Dot TaskRabbit Tripit ZenDesk ZenPayroll 14. CROSSING THE POND14GET INVOLVED: SAN FRANCISCO MeetupsHack WeekendsFriday, November 1, 13 15. CROSSING THE POND15HAVE YOU CONSIDERED? Los Angeles Austin Boston Boulder Las Vegas Seattle Washington, D.C. Friday, November 1, 13Image: PandoDaily 16. CROSSING THE PONDACCELERATORS + INCUBATORSFriday, November 1, 1316 17. CROSSING THE POND17EUROPEAN STARTUPS IN THE U.S.A. Lyst Conversocial Huddle Trigger.io Songkick One Fine Stay Summly MooFriday, November 1, 13Decoded SoundCloud Unruly Media YPlan MixCloud Hailo Qriously SkypeSpotify SkimLinks 3Beards Mimecast Blippar Campalyst Erply Prezi 18. CROSSING THE PONDLOGISTICS: THE NITTY GRITTY Taxes Legal: Contracts, LLC, S Corp, C Corp Hiring Banking, Payroll, Insurance Healthcare! Procurement Companies MoveGuides Visas... Friday, November 1, 1318 19. CROSSING THE PONDVISAS 1. H1B (for large, established companies) 2. L1 (intra-company transfers) 3. E2 (closest to a startup visa) 4. O1 (alien of extraordinary ability) Friday, November 1, 1319 20. CROSSING THE PONDFUNDING Growing internationally is expensiveBut you only get one shot at launching in a new cityTip: Raise money from connected angels or VCs in the city you want to launch inGet on AngelListOr have really thick bootstraps, thick skin and a rich uncle...Friday, November 1, 1320 21. CROSSING THE PONDTOP VC FIRMS + U.S. ANGEL INVESTORSFriday, November 1, 1317 21 22. CROSSING THE POND22BRAND + MESSAGING Moms vs. Mums + a Jumble Sale? Humor doesnt always translate! Does your startupsname even translate?Friday, November 1, 13L 23. CROSSING THE POND23SEEKING COMMUNITY Identify Stakeholders:Target Demographics (Customers)Potential Partners (Marketing, Business, Talent and Investors)Then seek those groups of people at local events, coworking spaces, online (Stalking, YES!) and in the media (read! Do your HW.)Friday, November 1, 13L 24. CROSSING THE PONDBUILDING COMMUNITY Hire LocallyChoose reputable local partners LSeek government supportSeek corporate supportEstablish ambassador programs, Street Teams, and create systems for EvangelistsFriday, November 1, 1324 25. CROSSING THE POND25HIRE LOCALLY Hiring a local expert with industry street cred will help you:Tap into local insights, contacts and deal opportunitiesAvoid market pitfalls + no-nosGet your business plugged in fasterLKnow the local competitionTo hire locally:Tap your networks and get personal recommendationsUse recruiting services (Try HireMyFriend.io)Friday, November 1, 13 26. CROSSING THE POND26INTERNET MARKETING Create a localized website or localize your product page in the App Store / Google PlaySearch Engine Optimization (SEO)Paid Advertising: Media, Social + Google AdWords + Retargeting Campaigns (AdRoll)Build Virality (also Vitality + Virility!) into your Product (or use LaunchRock)Social Media Marketing: Facebook, Twitter, Linkedin, Pinterest, YouTube, Tumblr, Foursquare, Instagram, etc.Friday, November 1, 13L 27. CROSSING THE POND27MARKETING TRENDS Crowdfunding as a marketing tool Content Marketing Product Marketing Promotions Company Culture as a marketing tool Social Good as a marketing tool Sidenote Marketing Friday, November 1, 13L 28. CROSSING THE PONDSTARTUP BRANDS TO WATCHFriday, November 1, 1328 29. CROSSING THE PONDPR + MEDIA Hire a PR Firm to reach influencers and journalists To help you plan + execute your launch story For on-going press / mentions in the media For events + conferences Or take PR on yourself (not suggested for introverts + those with anti-social behavior!) Host events / Go on a roadshow Teach! Friday, November 1, 1317 29 30. CROSSING THE PONDWHATS THE STORY? Weve launched Funding Trend Stories Weve hit X # of users New features Acquiring Major, new hire Hint at future plans ......But first... Can you name at least 3 tech journalists in the U.S.? Friday, November 1, 1330 31. CROSSING THE PONDAMERICAN MEDIA LANDSCAPE Follow:@Eldon @BBosker @ChrissyFarr @JennyDeluxe @SethPorges @ADRJeffries @ErinGriffith @HarrisonWeber @LanceUlanoff @GilbertJasonO @LaurenGoodeFriday, November 1, 1317 31 32. CROSSING THE PONDALSO READ... Blogs Fred Wilson (A VC) http://avc.com Chris Dixon http://cdixon.org Paul Grahams Essays http://paulgraham.com Hacker News http://news.ycombinator.com The Full Start - http://fullstart.com Newsletters The Fetch http://thefetch.com 3460 Miles http://3460miles.com Startup Digest http://startupdigest.com Friday, November 1, 1332 33. CROSSING THE POND33EVENTS + CONFERENCES SXSW CES TED TechCrunch Disrupt The Next Web NYC AllThingsD Fortunes Brainstorm Big Omaha Friday, November 1, 13Summit Series Foo Camp Sandbox Network Startup Weekend Catalyst Week YxYY WeWork Summer Camp Burning Man 34. CROSSING THE POND3410 TIPS FOR CEOS 1. Ask yourself: The What, Why and a little bit of How.Friday, November 1, 13 35. CROSSING THE POND10 TIPS FOR CEOS 1. Ask yourself: The What, Why and a little bit of how.2. Identify competitive or similar companies that have failed and succeeded before Friday, November 1, 1335 36. CROSSING THE POND3610 TIPS FOR CEOS 1. Ask yourself: The What, Why and a little bit of how. 2. Identify competitive or similar companies that have failed and succeeded before in your target market and make sure you have a deep understanding of WHY.3. Get used to doing business fast Friday, November 1, 13 37. CROSSING THE POND3710 TIPS FOR CEOS 1. Ask yourself: The What, Why and a little bit of how. 2. Identify competitive or similar companies that have failed and succeeded before in your target market and make sure you have a deep understanding of WHY. 3. Get used to doing business fast4. Read. For the love of god, read. Friday, November 1, 13 38. CROSSING THE POND3810 TIPS FOR CEOS 1.Ask yourself: The What, Why and a little bit of how. 2. Identify competitive or similar companies that have failed and succeeded before in your target market and make sure you have a deep understanding of WHY. 3.Get used to doing business fast 4. Read. For the love of god, read.5. Hire locally Friday, November 1, 13 39. CROSSING THE POND3910 TIPS FOR CEOS 1. Ask yourself: The What, Why and a little bit of how. 2. Identify competitive or similar companies that have failed and succeeded before in your target market and make sure you have a deep understanding of WHY. 3. Get used to doing business fast 4. Read. For the love of god, read. 5. Hire locally6. Pack Yourself! You need to meet with local partners, customers and make time for meetings with local media. Friday, November 1, 13 40. CROSSING THE POND4010 TIPS FOR CEOS 1. Ask yourself: The What, Why and a little bit of how. 2. Identify competitive or similar companies that have failed and succeeded before in your target market and make sure you have a deep understanding of WHY. 3. Get used to doing business fast 4. Read. For the love of god, read. 5. Hire locally 6. Pack Yourself! You need to meet with local partners, customers and make time for meetings with local media.7. Ask for help, guidance and introductions Friday, November 1, 13 41. CROSSING THE POND4110 TIPS FOR CEOS 1. Ask yourself: The What, Why and a little bit of how. 2. Identify competitive or similar companies that have failed and succeeded before in your target market and make sure you have a deep understanding of WHY. 3. Get used to doing business fast 4. Read. For the love of god, read. 5. Hire locally 6. Pack Yourself! You need to meet with local partners, customers and make time for meetings with local media. 7. Ask for help, guidance and introductions8. Be open-minded to new approaches and new ideas Friday, November 1, 13 42. CROSSING THE POND4210 TIPS FOR CEOS 1. Ask yourself: The What, Why and a little bit of how. 2. Identify competitive or similar companies that have failed and succeeded before in your target market and make sure you have a deep understanding of WHY. 3. Get used to doing business fast 4. Read. For the love of god, read. 5. Hire locally 6. Pack Yourself! You need to meet with local partners, customers and make time for meetings with local media. 7. Ask for help, guidance and introductions 8. Be open-minded to new approaches and new ideasMake Friends with Founders, Investors, Journalists, Wannapreneurs, Coworking Space Heads, the Cleaning Ladies and everyone in between! 9.Friday, November 1, 13 43. CROSSING THE POND4310 TIPS FOR CEOS 1. Ask yourself: The What, When and Why. 2. Identify competitive or similar companies that have failed and succeeded before in your target market and make sure you have a deep understanding of WHY. 3. Get used to doing business fast 4. Read. For the love of god, read. 5. Hire locally 6. Pack Yourself! You need to meet with local partners, customers and make time for meetings with local media. 7. Ask for help, guidance and introductions 8. Be open-minded to new approaches and new ideas 9.Make Friends with Founders, Investors, Journalists, Startup Wannabes, Coworking Space Heads, the Cleaning Ladies and everyone in between10. Start now Friday, November 1, 13 44. CROSSING THE POND44Thank you! Q&A Courtney@audience.io @CBM Friday, November 1, 13