@lauracrimmons #FigDigSocial

Finding Your Audience on Social Media

@lauracrimmons #FigDigSocial

Why Social Media?

@lauracrimmons #FigDigSocialSource: Adobe Digital Distress 2013

@lauracrimmons #FigDigSocial

Source

@lauracrimmons #FigDigSocial

On average, 33% of people say that the number of social shares on a product is likely to influence

their purchase decision

@lauracrimmons #FigDigSocial

Facebook is the third most popular internet property

Source

@lauracrimmons #FigDigSocial

Source

…and comes second for amount of time spent

@lauracrimmons #FigDigSocial

Source

@lauracrimmons #FigDigSocial

How do you find your audience?

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

http://www.facebook.com/ads/manage/powereditor

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

Then What?

@lauracrimmons #FigDigSocial

Convert them to fans on Facebook

@lauracrimmons #FigDigSocial

Exclude them from new customer offers

@lauracrimmons #FigDigSocial

Create a Lookalike Audience

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

How do you find out what they’ll engage

with?

@lauracrimmons #FigDigSocial

“We have two ears and one mouth so that we can listen twice as much as we speak”

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

@lauracrimmons #FigDigSocial

Summary• Use customer lists or data capture to find your audience (and similar people) on

Facebook & Twitter

• Use social listening tools to find out what content they’re likely to engage with

• Combine data from all available tools to get the best picture

• Spend twice as much time listening & analysing as you do ‘talking’

• Test, test and test again!

@lauracrimmons #FigDigSocial

Thanks!

Laura Crimmons

Social & PR Manager

@lauracrimmons

laura.crimmons@branded3.com