Post on 25-Jun-2015
Florida's First Coast of Golf
FFCG Duval County TDC Presentation Florida's First Coast of Golf Florida's First Coast of Golf
Florida's First Coast of GolfFlorida's First Coast of GolfFlorida's First Coast of Golf
Florida's First Coast of Golf
Regional Golf Marketing Arm for St. Augustine, Ponte Vedra & The
Beaches VCB
For $172,000 investment – St. Johns County gets benefit of $1.5 million golf marketing program this year alone8.72x’s the buying power
Leisure Golf Travel ImpactSt. Johns County 2011
TOTAL HOTEL IMPACT
| # Of rooms x Avg. Room Rate | |22,970 x $100.78| | | | = | $2,314,916
TOTAL LEISURE GOLF IMPACT
|# Of Rounds x Avg. Round Rate| |54,049 x $75.42| | | | = | | | $4,076,376
TOTAL LEISURE GOLF IMPACT | | $6,319,292
Advertising & Marketing
www.Florida-Golf.org
New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 51,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel
Digital Marketing Campaign
Print Applications
Promotions
Co-Op Marketing
Visit Florida's Golf Publication
SportsIllustrate
dSweepsta
kes
2 million circulation26,723 entries
International Efforts
THE PLAYERS TV Spot
Video was not exported from SlideRocket
Purchased Schedule for Each Market
Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs
Benefits of Regional Approach
Pooling resources to broaden reachPooling golf attributes from region to drive interest and engagementDrive traffic directly to partners to drive room nights, travel rounds and instruction
In ClosingSt. Johns County benefits from a $1.5 million annual campaign with a $172,000 investment.St. Johns County had a 12.5 time return in lodging revenue.Continually working with SAPVB VCB on growing leisure golf tourism.