Post on 07-Jul-2015
Facebook vs. Odnoklassniki in Armenia
30.2
29.92
n = 241 n = 38
Odnoklassniki Facebook
Average age
47
39
15
82
18
0
Yerevan Urban Rural
Distribution of SNS users per region
Odnoklassniki n = 241 Facebook n = 38
43
37
57
63
n = 241
n = 38
Od
no
klas
snik
iFa
ceb
oo
kGender distribution
men women
4.544.37
3.25
2.77
5.53
4.53
4.32
3.37
average education average russian average english MD
Differences
Odnoklassniki n = 241 Facebook n = 38
Facebook users on average have some university education, Odnoklassnikiusers have a high school education.
Not significantly different Russian language skill.
Facebook users are significantly better English speakers – at a high intermediate level.
Facebook users are significantly wealthier than Odnoklassnikiusers, Facebook users can afford some appliances and all food and clothes. Odnoklassniki users can only afford food and clothing.
3.43
6.03
n = 241 n = 38
Odnoklassniki Facebook
Average hours online per day
62
79
24
0
14
21
n = 241
n = 38
Od
no
klas
snik
iFa
ceb
oo
kPrimary means of accessing the Internet
pc internet phone both