Facebook vs. Odnoklassniki in Armenia

30.2

29.92

n = 241 n = 38

Odnoklassniki Facebook

Average age

47

39

15

82

18

0

Yerevan Urban Rural

Distribution of SNS users per region

Odnoklassniki n = 241 Facebook n = 38

43

37

57

63

n = 241

n = 38

Od

no

klas

snik

iFa

ceb

oo

kGender distribution

men women

4.544.37

3.25

2.77

5.53

4.53

4.32

3.37

average education average russian average english MD

Differences

Odnoklassniki n = 241 Facebook n = 38

Facebook users on average have some university education, Odnoklassnikiusers have a high school education.

Not significantly different Russian language skill.

Facebook users are significantly better English speakers – at a high intermediate level.

Facebook users are significantly wealthier than Odnoklassnikiusers, Facebook users can afford some appliances and all food and clothes. Odnoklassniki users can only afford food and clothing.

3.43

6.03

n = 241 n = 38

Odnoklassniki Facebook

Average hours online per day

62

79

24

0

14

21

n = 241

n = 38

Od

no

klas

snik

iFa

ceb

oo

kPrimary means of accessing the Internet

pc internet phone both