Post on 21-Jan-2018
Facebook Marketing in 2017How to crush the competition!!
Why Crush The Competition?
Because I haven’t yet heard one client say to me : “Go easy on them”
@adupont65
Let’s Start with a Story
Julia Tutle
@adupont65
Let’s Start with a Story
Julia Tutle
@adupont65
Let’s Start with a Story
Julia Tutle
@adupont65
Let’s Start with a Story
Julia Tutle
@adupont65
Let’s Start with a Story
Julia Tutle
@adupont65
Let’s Start with a Story
Julia Tutle
@adupont65
Let’s Start with a Story
Julia Tutle
@adupont65
What’s the moral of the Story?
WIIFMWhat’s in it for me?
@adupont65
Why does it matter?
Not sureBut it’s a great story, right?
@adupont65
So let’s get some context here
Why Facebook?
@adupont65
So let’s get some context here
Why?@adupont65
Facebook Stats
Why?@adupont65
Let’s Dive in….
Organic is DEAD!3% reach at best
@adupont65
Let’s Dive in….
Organic is DEAD!
@adupont65
Let’s Dive in….
Organic is DEAD!
@adupont65
Bottom line
= $$$
@adupont65
Facebook Ads
Cheapest
@adupont65
Facebook Ads are the
Cheapest...for now
@adupont65
Facebook Ads are
Running out of inventoryBidding will become increasingly
more expensive!
@adupont65
Big No-No
BuyingFollowers
@adupont65
By 2020, Facebook will be...
All Mobile & All VideoSource: Nicola Mendelsohn
Facebook VP of EMEA
@adupont65
Big No-No
BuyingFollowers
@adupont65
Big No-No
BuyingFollowers
@adupont65
Most Shared Content is
Awe Inspiring - 25%Laughter - 17%
Amusement - 15%Joy - 14%
Anger - 6%@adupont65
Lay the Foundation
Become a NinjaOr Hire Someone that is!
(no Joshua in Accounting is not a Ninja)@adupont65
Lay the Foundation
Facebook PixelFacebook WifiAds Manager
@adupont65
Lay the Foundation
Facebook Pixel
@adupont65
Lay the Foundation
Facebook Pixel
@adupont65
Lay the Foundation
Facebook Pixel
@adupont65
Facebook Targeting
Ability to create A Custom Audience
(and Monitor Behaviors)@adupont65
Facebook Targeting
Look-a-Like Web VisitorsVideo Views
@adupont65
What you need most is
Patience@adupont65
What you need most is
Patience@adupont65
Facebook Videos have
3x to 5x more engagementBut out of 7 posts per week
80% are links19% are photos<1% are videos
@adupont65
Videos 101
Learn or Hire
@adupont65
Good Video Recipe
AuthenticDon’t SellSquare
@adupont65
Good Video Recipe
AuthenticDon’t SellSquare
@adupont65
Good Video Recipe
AuthenticDon’t SellSquare
@adupont65
Good Video Recipe
AuthenticDon’t SellSquare
@adupont65
Square Videos
@adupont65
28% more views on average
Video Tools: Cameras
@adupont65
Video Tools: Microphones
@adupont65
Video Tools: Lighting
@adupont65
Video Tools: Software (Free)
@adupont65
Video Tools: Software (Pay)
@adupont65
Video Tools: Software (Pay)
@adupont65
Facebook Ads Recipe
@adupont65
Great Ad + Wrong Audience = NOWrong Ad + Great Audience = NO
Great Ad + Great Audience = YES
Facebook Ads Recipe
@adupont65
Patience + Repeat = Success(100’s of trial)
Facebook Ads Recipe
@adupont65
Big BudgetNot Required
$25/$50 is enoughTo get data
Facebook Ads Recipe
@adupont65
Big BudgetNot Required
$25/$50 is enoughTo get data
Facebook Ads Recipe
@adupont65
Big BudgetNot Required
$25/$50 is enoughTo get data
Facebook Ads Recipe
@adupont65
Big BudgetNot Required
$25/$50 is enoughTo get data
Facebook Ads Recipe
@adupont65
Low Ad Impressions = High CostsHigh Ad Impressions = Low Cost
<PER ENGAGEMENT>
Facebook Ads Recipe
@adupont65
Facebook Ads Recipe
@adupont65
Facebook Ads Recipe
@adupont65
Facebook Ads Recipe
@adupont65
Q & A
@adupont65
Thank You
CEO of KATAPULT Marketing
Digital Marketing Strategist | Speaker
www.katapult.marketing
www.antoinedupont.com@adupont65