Post on 30-May-2020
Debbie Harris, MA
Founder & CEO
Debbie@PIMedia.me
Facebook Marketing for
Small Business
November 14, 2018
Today you will learn:
• About PIMedia
• How to set up a professional Facebook Business Page – one that stands out
• What to post and how often
• Engagement
• Boosting – how to effectively boost your posts on a reasonable budget
About PIMedia
Debbie Harris – Founder & CEO
• Master Degree – Social Media Compliance & The Law
• Debbie has a diverse business background and is a nationally recognized expert in social media and LinkedIn use for business.
• We are a Certified Woman Owned Business – WBE
David Mayne – VP Digital Strategy
• David has a deep technical background in corporate computing and digital marketing technologies including:
• Web design
• Traffic Generation & Conversion
• Review Marketing
• Email Marketing
• Campaign Development & Analysis
How do we
do it?
Our 8-Step
System
PIMedia Digital Services
Website
Automation
Social Advertising
Public RelationsVideo Marketing
Social Media
Engagement
Link Building
Strategies
Content Marketing
& BloggingReview Marketing
Retargeting
Search Advertising
Organic
Search & SEO
Google Integration
Funnel Development
Page Builder
Elementor
Email Marketing
Directory &
Local Search
Display Advertising
Reputation
Management
Affiliate
MarketingCRM
Integration
© 2017 Constant Contact, Inc
Some Facebook Stats for 2018
• 88% of 18-29 year old's use social media
• 78% of those 30-49
• 64% of those 50-64
• 37% of those 65 and older
• 74% of Facebook users visit the site daily
• More than half visit it several times a day
• Facebook is used by 81-91% of users who use another social media platform
*Pew Internet Research Feb 2018
Setting Up Your Business Page – Profile
Picture
• Should be your Company Logo –you are branding & staying top of mind
• Use a professional looking graphic –sized to 170 x 170 pixels
• It will show as 128 x 128 on smartphones
• Have the name of your business
• Remember – in the NewsFeed/Home this is very small – it should be clear & easy to read
Setting Up Your Business Page - Banner
• Use a professional looking graphic –sized to 851 x 315 pixels
• Have your phone number or email or website in the Banner
• This is marketing space – think of it as a billboard for your company
• You can put a slideshow or a video as your Banner
• Change it up for products, services, specials, time of year, etc.
Your Page Looks Great – Now What?
• Consistency is key
• Don’t overdue it – 2-3 posts per week unless you have “daily specials”
• Always use a picture, very short video (under 30 seconds) or a link to an article
• Have a Call to Action – do you want people to register for an event, join your email list, come in and buy something?
• Always be collecting emails – they are “gold” for marketing & conversion
• Use hashtags ( # ) – check what’s trending• Tag other businesses with the ( @ )
Hashtags
• Use 3-4 on Facebook (5-6 on Instagram)
• Twitter is a great resource for trending hashtags
• Be part of the conversation, #MotivationMonday, #WednesdayWisdom, #FridayFeeling
• It’s usually National or International Something Day #NationalCatDay #NationalCheeseburgerDay
• Pay attention to holidays #HappyHalloween, #HappyHalloween2018, #HappyThanksgiving
• Conference attendees – what conferences are in Vegas #CES
• Use hashtags ( # ) – check what’s trending• Tag other businesses with the ( @ )
Tag other Businesses
• Like other Business Pages as Your Page
• Use the @ symbol to Tag them in your Posts
• You will both benefit
Photos are a Must
• NEVER take photos off the internet
• Google FREE photos are not necessarily Royalty Free
• Unsplash.com, Pixabay.com, Pexels.com are 3 Royalty Free Sites
• For social media, download the Small size
Unsplash.com
Pixabay.com
Videos are also Important
• Keep them 90 seconds or less
• Customer testimonials are great
• Staff talking about a product or service
• Teaser – very short videos (under 20 seconds) to get people engaged
• Create a YouTube Channel and load your videos to YouTube – be sure to fill in all the tags
Engagement is key
• Engage with other Business’s Posts – people tend to reciprocate
• Like, Comment & Share
• Always answer those who ask questions on your Facebook page
• In public comments
• In direct messages
• Always thank people for commenting and sharing
Engagement is key
• Ask people to Comment & Share and be responsive
• Treat any negative comments, and/or reviews as a great PR opportunity
• Respond professionally & appropriately
• Thank them for bringing it to your attention
• Ask them to email, stop in or call so you can discuss further and resolve the situation
• Only Delete if it’s completely inappropriate
Pay to Play – It Works
Boost Your Posts on Facebook
• Boosting gets your posts seen
• Facebook & Instagram can be boosted at the same time
• Always have a picture or video
• Tell them what you want them to do
• Send people where they will be able to do what you asked
• Don’t have them get lost on your website Home Page
• Great way to add to your email list for your email marketing
Boosting Gets You Eyeballs – Local Business
• Start off small with a $20 or $30 dollar budget
• Be sure to check your location
• You can choose to show it to People who like your page and their friends
• Be sure to adhere to all of Facebook’s Rules and any industry guidelines you have for advertising
Facebook – Ads Manager
• Facebook Ads Manager is a more detailed method for running your boosted posts
• Be sure to check your location
• You can choose to show it to People who like your page and their friends
• Be sure to adhere to all of Facebook’s Rules and any industry guidelines you have for advertising
Facebook Insights
• 94% of people surveyed in the U.S. say they have their smartphone handy when watching TV
• Facebook usage can spike 3x during TV commercials
• 73% of Light TV Viewers log onto Facebook Daily - capture them for branding and recall
• 27,000 is the estimated number of people who may see an ad that a business would run
Weekends are Great & Now its Holiday time
• Clickthrough rates tend to be higher between 1-4pm
• Saturday and Sunday 12-1pm
• Also Wednesday at 3pm
• Thursday & Friday 1-4pm
• People making plans for the weekend
• Now it’s holiday time – everyone is sharing, doing shopping research, connecting with family & friends, exchanging recipes & more
• More than 50% of shopping this holiday season will be done via a mobile device –keep that in mind
Remember:
• Social media is a marathon not a sprint
• Be consistent – post every week
• Have fun – you can’t break Facebook• Engagement is key
• More than 50% of shopping this holiday season will be done via a mobile device – keep that in mind
• Make sure everything looks great on a mobile device, people scroll downward
• Boost so that people see your posts
• Add to your email list by offering a discount coupon in exchange for an email
© 2017 Constant Contact, Inc
Special Holiday Offer from Constant Contact
• Non-profits always receive 20% off if 6-months pre-pay or 30% off for 12-month pre-pay
Want to pay monthly?
• Holiday Special from PIMedia• 25% off for the first 3-months• Choose Email Plus – many more
features• Email Debbie@PIMedia.me for
discount code
Valid through November 20th
Questions?