Facebook Marketing for Small Business
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Social Media Marketing For small business
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Daniel Patricio's presentation on Facebook marketing for Small Businesses
Transcript of Facebook Marketing for Small Business
Social Media Marketing
For small business
Daniel PatricioMarketer
Community guyEntrepreneur
Today
• Why Facebook and Social• Real small business case studies• Action plan
Where are my customers?
1960: 6 TV StationsToday: 1 Social Network
500 million friends50% log on to Facebook each dayAverage network of 130 friends
30 billion pieces of content is shared
500 million friendsHow do we reach them?
The famous case studies
Execution
IdeasMediaBudgetToneBenefitObjectiveTarget marketCompetitionProductBrandBusiness
Small is different
Think Small
• Less resources• Local markets• More personality
Crushing the icebergs
Find the emotional highpoint
Engage daily Create linchpins
Small Businesses We Can Relate to
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Building Your Facebook Strategy
• Find the Emotional Highpoint• Build daily engagement• Create linchpins
Emotional highpoint
• What makes your brand social?
Emotional Highpoint
• Will they put their name behind it?
Daily Engagement
• What makes it a community?
Customer A
Customer B
Your Expertise
Daily Engagement
• Be the curator– Ask questions
Daily Engagement
• Be the curator– Respond
Daily Engagement
• Be the curator– Show pictures
Linchpins
• Create something unique
Linchpins• Use social as the
conversion point
CouponsDownloaded
91
Fan growth
321%
Active Facebook Users
348%
How to know when you are ahead
• Fans/likes• Monthly Active UsersReach
• Comments & likes• Media viewsEngagement
• Coupon downloads• Newsletter signups• Calls
Action
Doing it right
Visit them online
• http://facebook.com/buddybelts• Http://facebook.com/ucbaby• Http://facebook.com/sckckids
Questions to take away
• What makes my brand social?• What makes it a community?• How can we take it offline?
