Social Media Marketing

For small business

Daniel PatricioMarketer

Community guyEntrepreneur

Today

• Why Facebook and Social• Real small business case studies• Action plan

Where are my customers?

1960: 6 TV StationsToday: 1 Social Network

500 million friends50% log on to Facebook each dayAverage network of 130 friends

30 billion pieces of content is shared

500 million friendsHow do we reach them?

The famous case studies

Execution

IdeasMediaBudgetToneBenefitObjectiveTarget marketCompetitionProductBrandBusiness

Small is different

Think Small

• Less resources• Local markets• More personality

Crushing the icebergs

Find the emotional highpoint

Engage daily Create linchpins

Small Businesses We Can Relate to

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Building Your Facebook Strategy

• Find the Emotional Highpoint• Build daily engagement• Create linchpins

Emotional highpoint

• What makes your brand social?

Emotional Highpoint

• Will they put their name behind it?

Daily Engagement

• What makes it a community?

Customer A

Customer B

Your Expertise

Daily Engagement

• Be the curator– Ask questions

Daily Engagement

• Be the curator– Respond

Daily Engagement

• Be the curator– Show pictures

Linchpins

• Create something unique

Linchpins• Use social as the

conversion point

CouponsDownloaded

91

Fan growth

321%

Active Facebook Users

348%

How to know when you are ahead

• Fans/likes• Monthly Active UsersReach

• Comments & likes• Media viewsEngagement

• Coupon downloads• Newsletter signups• Calls

Action

Doing it right

Visit them online

• http://facebook.com/buddybelts• Http://facebook.com/ucbaby• Http://facebook.com/sckckids

Questions to take away

• What makes my brand social?• What makes it a community?• How can we take it offline?

Say hello

@Danielpatriciodaniel@orangerhinomedia.com