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Why & HOW ?

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Greatly broaden your brand’s exposure – Fish where the Fish are

• Currently Circa 1 Billion!! Facebook users worldwide

• Users spend more time on Facebook each month than any other website – more than Google, Youtube, Yahoo etc

• Over 11 million Australian users

• Almost 7 million of those check Facebook daily…

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Profile vs. Page

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Profile-Page Relationship

For example, if your name is ‘John Smith’ and you have a business called ‘Super Business Solutions’:

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Profile-Page Relationship

• It is necessary to own a Profile in order to create a Business Page. However you must restrict your business activities to your Business Page.

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Creating your Business’s PageCreating your Business’s Page

Creating your Business’s Page

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TIP!

• Have Multiple Profiles as Admins to Your Page

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Profile Business Page Fans

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TIMELINE

Basic image of fan page/

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Reserve your Business Name

• Ensure you get a Vanity URL:www.facebook.com/YourBusinessName

• You can sign up for your Vanity URL here: http://www.facebook.com/username/

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Getting a Vanity URL

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Promote your ‘Domain Name’ on Facebook

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Your Business Presence within your Consumers world

• Unlike a website, you are connected to your customers and can interact with them on an ongoing basis

• Unlike a website, when customers interact with your page it is seen by their friends – Word of MOUSE marketing

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Your Business Presence within your Consumers world

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Custom Design / Experience for your Business

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Custom Experience for your Business- Real Estate

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Custom Design for your Business

• Can embed Google Maps to show the location of your business or other important locations

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Display & Self Manage Products from your Online Store (+ Get Social Media Viral Effect!)

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Display & Self Manage Events, Seminars, Courses (+ Get Social Media Viral Effect!)

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Display & Self Manage Multiple Store Locator

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TIP!- Create Custom Tabs

-To showcase Products & Services.

- To provide Segmented Experience

-To provide offers so that they are enticed to ‘Like’ your Page

Engage Social Media Marketing Company

Use 3rd Part Facebook Apps Developers- Self Manage

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Go Viral With Fan Interaction (‘Like’ Effect)

When someone ‘Likes’ a page…

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The Benefits of being ‘Liked’

…Their friends hear about it on their News Feeds!

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The Benefits of being ‘Liked’

The average Facebook user has 130 friends*… that’s a lot of exposure for your page from just 1 click!

*Source: Facebook

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Go Viral – With every interaction from Fans

• When Fans Interact with your Events

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Events Pages

• Remember, the average Facebook user has 130 friends!

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When Fans Answer Questions

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TIP!- Ask Customers About why they like existing products & Leverage

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TIP!- Get feedback for creating Successful Products

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To End Political Debates

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TIP! Effective Marketing Campaign Development (Fan Generated Content)

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INCENTIVISE / Reward Fans to ‘Like’ Your Page

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INCENTIVISE TO CONNECT TO YOUR BRAND

Before Like After Like

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Run Contests, Promotions (+Go Viral!)

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Photo Voting ContestFacebook Ads

NEXT

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Integrate Facebook Plugins in your website

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The interaction goes Viral!

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Success Factor- Roadmap

After Setup Completed

Week 6Week 1

Week 2 Week 8

Reach 600- 800 Fans

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Launch Photo Voting Contest

- 3rd party app

Offer Strategy

Reach 300 Fans

1 Status Update per day. No Offers or Sales Messages!

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Developing Conversation Calendar + Creating & Posting regular status

updates

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OCTOBER 2012

Sun Mon Tue Wed Thu Fri Sat30 1 2 3 4 5 6

7Claim vanity URL

8 9 10Roadmap submission

11

Customer Approval

12

Initiate collateral design

13

14 15Share conversation calendar

16Prepare Status updates once conversation calendar approved

17 18

Prepare FB Ad campaign to land on the photo voting contest

19

Apply approved tab appsApply approved collateral

Initiate FB campaign

Begin posting updates

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21 22

Get ad approval

23Email blast to database first 200 people Offer

24Activate Ads

Photo contest begins

25Thank you Email of 200 Fans free offer to T database

26 27200 Fans winner announcement on Facebook

28 28 30 31 1 2 3

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Get Your Business on Facebook TODAY!

Thank You