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Agenda

Facebook Overview

3 Keys to Social Media Marketing

Social Media Model

Your Facebook Account

Your Facebook Page

Growing Your Fan Base

Creating & Launching Campaigns

Monitor & Track Results

Resources

3 Keys to Social Media Success

1. Be Interesting

2. Content is King

3. Give to Get

A Social Media Model

Web Site

Blog

LinkedIn Facebook

Twitter

You Tube

G+

Your Facebook Account

Your Facebook Biz Page

Growing a Fan Base - Organic

Start with what you have

The 3 Keys to Social Media Success

Cross Market with other media

Offer People to “Join the Conversation” by

liking your page

One Relationship at a time

Growing a Fan Base - Paid

Sponsored Post

To get likes

To those who like your page

To key words

Create & Launch Your Campaign(s)

Promote a Page

Promote A Story

Events

Advertising

Promotions

Contests

Games

Surveys

Recognition

Promote Page or Boost Page

Advertising on FaceBookhttp://www.facebook.com/advertising/

Video in Facebook Campaign

It’s the next best thing to being there!

Upload

YouTube

Casual

Professional

Monitor & Track Results

Monitor = Listen, watch & respond

Tracking – How will you know if it’s working ?

Tick sheet, Spreadsheet

Facebook Page Insights

Google Analytics

Sales Increase

Codes

Parting Tips

Think of it as email, but others can & will

see it and they can join the conversation

Similar to Blogging

Conversational, not selling

Building Relationships

Is your Service Department Ready?

Make time to communicate

Resources Groundswell by Charlene Li & Josh Bernoff

Content Rules by C.C. Chapman

Facebook Marketing by Steve Holzner

The Thank You Economy by Gary Vanderchuck

Social Media 2.0 by J.R. Atkins

Mashable.com (blog and Facebook updates)

What do I do?

1. Conference Presentations

2. Executive Briefings & Workshops

3. Consulting Projects: Social Media,

Mobile Apps, Sales & Marketing