Facebook Marketing for Holiday Results by J.R. Atkins
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As the Holidays approach, many business are looking to promote and grow their business through Facebook. This workshop will focus on: • Facebook Overview o 3 Keys to Social Media Marketing o Social Media Model o Your Facebook Account o Your Facebook Page • Growing Your Fan Base • Creating & Launching Campaigns • Monitor & Track Results • Resources Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He is an adjunct professor at Temple College and has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.
Transcript of Facebook Marketing for Holiday Results by J.R. Atkins
Download this presentation at:
www.SlideShare.net/jratkins
www.facebook.com/jratkins85
Agenda
Facebook Overview
3 Keys to Social Media Marketing
Social Media Model
Your Facebook Account
Your Facebook Page
Growing Your Fan Base
Creating & Launching Campaigns
Monitor & Track Results
Resources
3 Keys to Social Media Success
1. Be Interesting
2. Content is King
3. Give to Get
A Social Media Model
Web Site
Blog
LinkedIn Facebook
You Tube
G+
Your Facebook Account
Your Facebook Biz Page
Growing a Fan Base - Organic
Start with what you have
The 3 Keys to Social Media Success
Cross Market with other media
Offer People to “Join the Conversation” by
liking your page
One Relationship at a time
Growing a Fan Base - Paid
Sponsored Post
To get likes
To those who like your page
To key words
Create & Launch Your Campaign(s)
Promote a Page
Promote A Story
Events
Advertising
Promotions
Contests
Games
Surveys
Recognition
Promote Page or Boost Page
Video in Facebook Campaign
It’s the next best thing to being there!
Upload
YouTube
Casual
Professional
Monitor & Track Results
Monitor = Listen, watch & respond
Tracking – How will you know if it’s working ?
Tick sheet, Spreadsheet
Facebook Page Insights
Google Analytics
Sales Increase
Codes
Parting Tips
Think of it as email, but others can & will
see it and they can join the conversation
Similar to Blogging
Conversational, not selling
Building Relationships
Is your Service Department Ready?
Make time to communicate
Resources Groundswell by Charlene Li & Josh Bernoff
Content Rules by C.C. Chapman
Facebook Marketing by Steve Holzner
The Thank You Economy by Gary Vanderchuck
Social Media 2.0 by J.R. Atkins
Mashable.com (blog and Facebook updates)
What do I do?
1. Conference Presentations
2. Executive Briefings & Workshops
3. Consulting Projects: Social Media,
Mobile Apps, Sales & Marketing
