Engaging PeopleEngaging PeopleBy Cheryl Smith, CultureSmith ConsultingBy Cheryl Smith, CultureSmith Consulting

for the CCCA/Virginias-Carolinas Sectional Meetingfor the CCCA/Virginias-Carolinas Sectional Meeting

on facebookon facebook

Digital AliensDigital Aliens

Born 1927-1945Born 1927-1945 Technological advances: LP’sTechnological advances: LP’s Prefer to communicate Prefer to communicate

face-to-faceface-to-face

Flickr photo by Skott Chandler with permission

Digital ImmigrantsDigital Immigrants

Born 1946-1964Born 1946-1964 Technological advances: 8-trackTechnological advances: 8-track Prefer to communicate by phonePrefer to communicate by phone

Digital AdaptivesDigital Adaptives

Born 1965-1976Born 1965-1976 Technological advances: Technological advances:

CDCD Prefer to communicate Prefer to communicate

by emailby email

Creative Commons photo on Flickr by ifijay

Digital NativesDigital Natives

Born 1977-2002Born 1977-2002 Technological advances: iPod/MP3Technological advances: iPod/MP3 Prefer to communicate via text messagingPrefer to communicate via text messaging

Who do you need to Who do you need to engage?engage?

My GuessMy Guess

Group leadersGroup leaders Denominational execsDenominational execs Student ministersStudent ministers Women’s Ministry Women’s Ministry

leadersleaders ParentsParents YouthYouth

Youth pastorsYouth pastors Scout leadersScout leaders Worship leadersWorship leaders Local businessesLocal businesses School teachersSchool teachers

btw, friend is now a verb, as in “Friend me on Facebook.”

Key Points to Key Points to RememberRemember

SearchSearch CommunityCommunity Shareability Shareability ProductivityProductivity PitfallsPitfalls

The New SEO“Social Engine Optimization”

Who Knows Who Knows Community?Community?

Zappos Chick-Fil-A Toms Shoes Coca-ColaCoca-Cola

“Facebook is the new living room.”- Cheryl Smith, March 2010

ShareabilityShareability

ProductivityProductivity

EventsEvents Problem solvingProblem solving Market researchMarket research CommunicationCommunication

PitfallsPitfalls

PrivacyPrivacy PasswordsPasswords ProductivityProductivity AppsApps Don’t be that guyDon’t be that guy

Department of Defense campaign, permission granted by Dan Horowitz

Getting StartedGetting Started

ExploreExplore Determine objectivesDetermine objectives Take the leapTake the leap ListenListen Be consistentBe consistent Promote everywherePromote everywhere

Creative Commons photo by Kevin H on Flickr

Fitting it InFitting it In

We all have the same 24 hours, 1440 We all have the same 24 hours, 1440 minutes, 86,400 seconds in a day what you minutes, 86,400 seconds in a day what you choose to do with your time can make all the choose to do with your time can make all the difference in the world.difference in the world.

ObjectivesObjectives IncrementallyIncrementally DelegateDelegate ReplacementReplacement

What’s on Your Mind?What’s on Your Mind?

Creative Commons photo by zeroinfluencer on Flickr

Where’sWhere’s

VitalsVitals Cheryl SmithCheryl Smith

cheryl@culturesmithconsulting.comcheryl@culturesmithconsulting.com(434) 258-2448(434) 258-2448www.culturesmithconsulting.comwww.culturesmithconsulting.com

Friend meFriend me http://www.twitter.com/cherylsmith999http://www.twitter.com/cherylsmith999 http://www.linkedin.com/in/cherylsmith999http://www.linkedin.com/in/cherylsmith999