Creating and Sustaining Winning

“Fan pages” on Facebook

Facebook Ads

Incentives

Website

Conversions

Creating A Facebook Business Page – Search Tips

The About BoxOne of the few areas that you are allowed text. Provide some relevant keywords along with a good

description.

Creating A Facebook Business Page – Search Tips

The Info ButtonAnother good field to add keyword rich text and inbound links to your site. Make sure to include address for

local searches

Creating A Facebook Business Page – Search Tips

Make sure to publish content

from your sites in addition to status

updates.

Making The Most of Your Page

VS

Announcing Your Page

Gets lost in your facebook mail

The usual way suggest to friends

Gets lost in your Facebook mail

Announcing Your Page

Send them an email directly

Applications & App Providers

Applications– RSS Graffiti

RSS Graffiti automatically publishes to your feed. You

set a delay time, and a schedule of checking your

feed for new content.

Applications– YouTube Video Box

Input URL’s of YouTube videos and they show up on your page and in a tab.

Applications - ShopTAB

Add products right into your Facebook

page.

Applications- Wildfire

Applications- Reveal – Non Reveal Tabs

Non Fan Fan

Facebook Ads – Paid Media

Facebook Ads – Paid Media

By segmenting our ads, our cost per lead reduced close to 40% compared to broad campaign

Facebook Ads – Paid Media

* Facebook Dashboard chart is not Jet Blue’s Campaign

Facebook Insights

Earned Media: What is Engagement on Facebook?

Educational

Entertaining

Exclusives

What’s the strategy here?

What’s feeding your posts?

Is it just about you?

Case Study

3 “Tags” on this post

Youtube Video embedded on facebook page

Facebook enabled comments on log

Results - Facebook

Facebook Referring Traffic Overall traffic to the site grew 40% for the month Highest conversion rate of any referring or organic traffic – 3.74% Over 800 Video Views, 522 new likes

facebook.com/pathinteractive

@rubenq

http://www.linkedin.com/in/rubenquinones