Post on 11-May-2015
description
Facebook Basics For Business
Special Thanks to Our Sponsors
Introduction and WHY Facebook 10 minutes Facebook Profiles Vs Facebook Pages 30
minutes Profile Friends List Creation Profile Security
Setting Up a Facebook Page 30 minutes BREAK 10 minutes Basics of Using Page Timelines Options 1
hour Closing Questions 10 minutes
Agenda
In Your Packets:
Registration form
and evaluation form– Please fill out the Attendee Record Form at the beginning of
the seminar
Copy of the slide presentation
Additional handouts
Launched in 2004 , has grown to 950 million+ users.
1,344,800 users in the state of Arkansas.
115,340 users within 50 miles of Jonesboro.
Originally used to connect with friends, share photos, and real-time updates.
Has become one of the largest marketing phenomenon for business today.
If your customers are looking for your business on Facebook, will you be there?
What Is Facebook?
Statistics: Over 950,000,000 users – worldwide! Over 1.5 million local business have
active Pages. People spend over 700 million minutes
per month on Facebook. Average user is connected to 80
Community Pages, Groups, and events. 150 million active mobile users. Mobile
Facebook users are twice as active than non-mobile users.
Why Use Facebook For Business?
Get more Facebook user data on our Facebook 2012 boardVisit the ASU SBTDC Facebook Page!
How Can Facebook Pages Help Your Business?
•Generate Potential Sales
•Spread Brand Awareness
•Update Clients on News, Events, or Promotions.
•Build Relationships.
•Provide Customer Service
•Build & Sustain Credibility
Profiles vs. PagesProfiles are for people.Pages are for business.
Friends vs. FansFriends are for profiles.Fans are for pages.
Wall, Info, News Feed,Insights, Places, & Tags.
Facebook Terminology
Profiles Pages
For PEOPLE! Have Friends
Organizations Have Fans (Likers)
A recognizable photo – you want people to know who you are, and recognize you when they are searching for you on Facebook.
Work/Education – this will allow people to recognize you by your place of work, and will also promote your business in it’s own way. Education will provide credibility for your professionalism.
Current City, Interests, Contact Info
What To Include On Your Profile
Perhaps you feel like you won’t use your personal profile very much, but you do realize the need for your business to have a Page – Profiles will allow you to put a FACE with your business. When
interacting with other businesses on Facebook, your profile will be how you represent your business.
You may not want to be there, but your customers may want you to be. Remember, your business won’t float without the customer.
If you really don’t want a profile, you can still create a page for your business. But this may limit your page’s functionality.
Why Have Personal Profile?
Privacy is very important on Facebook. Be sure to understand what information you are sharing online.
Let’s take a look at how to keep your information safe on Facebook!
Facebook Privacy
Things To Remember About Facebook Privacy
Don’t ever share anything you would not put your picture next two on a highway billboard!
Use The Preview My Profile Button when changing your settings.
Protect your family & friends, don’t share things about them that they would not want to share!
Set Your Lists
My Friends Lists
Setting in Lists
Privacy
Who Sees What?
What Family Close Friends See
What Business “Friends” See
Let’s Take A Break!
Connect with us on Facebook!
http://www.facebook.com/asu.sbtdc
Facebook Business Pages
Select The Right Category Consider Your Page Name
Your Company Name? Something Catchy? Keep It Simple & Memorable
Creating Your Business Page
Pages Are PublicDon’t Forge Another Company’s Name
Educate Yourself- Terms of Use & Promotion Guidelines
What To Share On Your Business Page
Photos: Location Photo, Top Employee Photos, Retail Photos, Action Shots, Promotional Ads
Videos: Commercials, Fun Videos, Informational Videos
Links: News articles both local & national, industry news, company blog, & your website!
Events: Share upcoming events hosted by your company!
Tag other industry pages active on Facebook.
Use keywords in every status update!
UPDATE REGULARLY!
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52% of Users Prefer to Interact with Brands on Facebook Not Websites
Customers Vs Business
Our Know Thy Customer Board
What We Will Cover
1. Setting our Cover Photo and Profile Picture
2. Star, Hide, Pin3. Explore the Admin Panel4. Make the Most of About5. Organizing Our Views and Apps
Facebook User Motivation
Why “Like” a PAGE?
40% Want Discounts/promotions
39% Show support of Company 36% Get FREEBIES 34% Stay informed 30% Updates on upcoming
sales 25% Exclusive Content
Why Consumers Use Facebook
63% Reconnect old friends 59% Maintain personal
contacts 37% Stay on top of social
life 30% Fill downtime guilty
pleasure 30% play games
What Facebook Doesn’t Tell You!
At BEST… 20% of your Fans See Your Newsfeed Post
Today Post “Decay” is about 5 HOURS Edgerank will SLAP YOU! 90% of “Likers” NEVER come back to
your page! Up to 30% penalty for 3rd party posting to
Cover Photos New: Cover Photo 851 X 315 pixels Thou Shalt Not:
Price or purchase information Any type of contact information References to Facebook features
(like, share, etc.) Calls to Action (Get it Now or Tell
Your Friends) Misleading, deceptive or false
covers
Walking a Fine Line Here
Walking a Fine Line Here
Cover Images What Works?
Photo to showcase your products Photo of people using your products Photo of “secret” ingredients Photo with unique selling point Photo that gives inside look to your business Photos that make visitor salivate Photos that involve the audience
Change Cover Image often
Profile Picture
180 x180 pixels is your thumbnail scaled down to 32 x 32
What works? Logo Image that is representative of your
brand Best to Be permanent ASU SBTDC Facebook
Profile Picture
Star, Hide or Pin
You can Pin or Anchor a specific post to the top of the timeline for up to 7 days Pinning a story prevents it from getting lost
Star Highlights the post and spreads across both columns
Downside…can’t Highlight AND Pin Hide from Page takes off Timeline not newsfeed
About Box
On left below Cover Image Grown from 70 characters to 170 characters Perfect Call to Action Can Include website links However Local Business Pages display your local
information (address or phone) Can insert website in those options Decide what is more important website or other
contact Edit About Description: admin panel>Manage
Page> Basic Information
It’s Not About YOU!
Remember, this page is for your clients & enthusiasts!
Post info that they would like or need!
Allow your fans to post comments, photos & info!
Don’t be a pushy salesman!
A Few Tips To Grow Your Fans Quickly
-Get Your Employees Involved!
-Share your page with your existing friends on
Facebook, ask your staff to do the same!
-Send an e-mail to your client database, include your Facebook Page in your company newsletter!
-Include Facebook Link in the signature of your emails &
Business Cards!
Facebook provides you with ‘Get Started’ steps – be sure to follow their advice!
Upload a colorful & eye catching logo! Post some basic content on your page before you
send invitations out to like your page! Links to your website, blog, share promotions,
specials, ask questions! Use your keywords in status updates & info
sections! Provide at least 5 pieces of content relative to
your business or industry --before you share your page!
Facebook Pages: Don’t Forget
Posting Content
Scheduling Posts
Business is Business – act professionally! Apologize Publically To Any Complaints. Reach Out Privately to Resolve The Situation.
(Send a message, or contact them personally) Move On – Don’t let negativity get you down.
If someone persists to write nasty things on your Facebook Page, attempt to resolve the manner privately, & if all else fails report the user to Facebook. (This is the LAST RESORT!)
What To Do When Something Negative Shows Up
Act like a user, you don’t like to be sent a million messages. So don’t do it to others!
Don’t participate in aggressive marketing: Do not post links on your competitors page (that’s
tacky) Don’t be a solicitor! Build Relationships, and
encourage your followers to promote your page for you!
Don’t post your info about your Facebook Page on other’s walls without permission!
Don’t create multiple accounts with the same name. Don’t set up your business as a Profile.
Don’t Be Labeled a Spammer!
Be consistent! Don’t stop after a week, keep building & sharing information.
Respond to people who are ‘Liking’ your page, commenting and sharing! (Say Thanks!)
Look at Your Insights, who’s viewing your page, and what are they interested in!
Register for Advanced Facebook for Business with Arkansas State University Small Business Technology & Development Center!
Facebook Pages: What’s Next?!
Best Practices
Publish MORE Visual Content Posts including a photo album or pic generate
2X more engagement than other post types Think: photos, charts, infographics, Pinterest! Edit Images that Appear in Your Views & App Bar Make Sure Best Posts Appear on Timeline (Make
sure default setting is “Allowed on timeline by checking “Everyone can post to ASU SBTDC timeline in the manage permissions section)
Pin a New Featured Promotion every 7 Days Prepare a Schedule or Calendar for regular
posting Tie Facebook posts to your marketing campaigns
Best Practices
THIS AFTERNOON!
Slideshare.com upload your PowerPoint, word documents, pdf files, brochures, even video online to share with your audience
Animoto.com Video creation and sharing tool that allows you to upload images and short video clips, add text, then mix with a great music library to share with your fans.
Storify.com Online curation site bring information from Google, Facebook, Twitter, YouTube, Instagram and more. Perfect for quick creation of information in appealing format.
YouTube – Fits as both a support tool and as its own social network. Shoot video from anywhere, upload to YouTube and share on your sites.
Get more information about Slideshare, Animoto and YouTube at our Storify article “Tools to Create GREAT Content”
Tools to Create Content
Thanks Again --
ASBTDC Online:
Facebook:http://www.facebook.com/ASU.SBTDC
Twitter:http://twitter.com/asbtdc_asu
Blog:http://www.asbtdc-asu.com/
Connect with Herb on LinkedIn:http://www.linkedin.com/in/asusbtdc
Thanks For Coming!