Post on 22-May-2015
description
Facebook 101
Presented by:
How to use Facebook to enhance your brand
Agenda• Why Facebook?– Facebook vs. Twitter– Fan Pages vs. Groups
• How do I:– Make a successful Facebook Page?– Promote my Page?– Measure my results?
• All-star examples
?Why Facebook?• Participate in the largest social
network with 250 million global users (as of July 2009)
• 8 million users become fans of pages daily
• Meet the consumer in their daily routine
• Interact with your consumers• Spread information virally
*Statistics from Tech Crunch
*For statistics on who uses Facebook, please see the appendix.
Facebook vs. TwitterFacebook
• Community oriented• Multimedia sharing• Larger user base• Better for established
brands• Convenient metrics
available via Facebook Insights
• Very simple• Closer to real-time• Great for up and
coming brands• Slightly older
demographic
Vs.Fan Pages vs. Groups
Fan Pages
• Publishes updates to fans’ streams
• Extremely customizable• Able to use Facebook Insights
(metrics)• Ability to obtain custom URL
which increases SEO• Create Facebook events
linked to fan page• Better integration with rich
media (links, photos, videos)• Visible to unregistered people
Groups
• Group members can bulk invite others attracting attention faster
• Consolidated into one simple page
How do I make a successful fan page?
Ways To Use Facebook• Publish photos, videos, etc.– Give your fans exclusive content and
behind the scenes information
Ways To Use Facebook• Host giveaways/promotions– Helps give fans a reason to
contribute/interact
Ways To Use Facebook• Create events linked to your fan
page– These are just like normal facebook
events, but drive traffic to your fan page
Ways To Use Facebook• Talk with your customers– Social media is meant to be a two-way
conversation– Helps establish emotional connection to
a brand
Ways To Use Facebook• Add custom html, fbml, flash
boxes– Allows for unlimited customization of fan
page
Ways To Use Facebook• Use polls and voting applications– Encourages participation and interaction– Can help you collect data
Ways To Use Facebook
Takeaway:
You are only limited by your own creativity.
Now that I have a sweet Facebook Page, how do I get people to visit it?
First determine if your fan page is effective, by asking yourself:
“Am I adding value to the lives of my fans?”
If the answer is no, people will have no reason to visit your page.
Promoting Your Page• Use Facebook ads– These can be targeted to only the demographic
you’re interested in
• Use your organization’s website to promote– Link to your page– Use Facebook Connect
• Mention your Page at events• Use other social media platforms to
promote• Include the URL in marketing materials
How do I know how well I’m doing?
Using Facebook Insights• Comprehensive metrics tool
provided by Facebook, allowing you to see:–# of visitors– Basic demographic information– Photo and video views– Analysis of interactions
• Important to utilize this analysis to monitor and improve your page
What are some great examples?
Threadless
• Great implementation of daily contests encouraging fan participation
• Good use of video
(click logo to visit Facebook Page)
Red Bull
• Great job at making sure the Red Bull lifestyle permeates through the fan page
Appendix
Extra Tidbits• You can set which tab you want fans to
enter on and vary this depending on whether they’re a fan or not.
• Can maximize profile picture size by setting it to 200x600
• You can set your fan page to only show your updates when they visit to avoid “noise” from all of your fans
• You are able to moderate fan generated content (photos, wall posts, etc.) on your Page
Who Is On Facebook?
Source: Tech Crunch
Photo CreditsPhotos used under Creative Commons-license• Slide 2 - Cat Sidh on Flickr• Slide 4 - Dustin Diaz on Flickr• Slide 17 and 18 - Pink Sherbet Photography
Remaining background images were stock photos