Post on 26-Jun-2015
FA 102a, Research and Brand Development
Robot that Organizes Room Casey Kellogg
Assignment One: Research
“Getting ‘hallucinating’ robots to arrange your room for you”http://www.kurzweilai.net/getting-hallucinating-robots-to-arrange-your-room-for-you
Robot that Organizes Room Casey Kellogg
Assignment One: Research
• “They’ve taught robots where in a room you might stand, sit, or work, and to place objects by “hallucinating” imaginary people”
http://english.peopledaily.com.cn/200704/25/images/robot1.jpg
Robot that Organizes Room Casey Kellogg
Assignment One: Research
• Researchers found “the best results came from combining human context with object-to-object relationships”
http://www.kurzweilai.net/getting-hallucinating-robots-to-arrange-your-room-for-you
Robot that Organizes Room Casey Kellogg
Assignment One: Research
• “Robots are envisioned to assist people with a wide range of activities such as domestic chores and much more”http://rstb.royalsocietypublishing.org/content/364/1535/3527.full
Robot that Organizes Room Casey Kellogg
Assignment One: Description of Future Product or Service
“Robot capable of assisting humans”
Robot that Organizes Room Casey Kellogg
Assignment Two: Naming Process
Selected words from original post:personal, assist, technical, robotics
Generated name possibilities:RoboTECH Assister (combines technical and robotics)Bot Assister (combination of robot and assist)
Selected Name:RoboTECH Assister
Justification:Allows the purpose of the product to be revealed without spelling it out. It is creative and triggers curiosity of product.
Robot that Organizes Room Casey Kellogg
Assignment Two: Brand Character Diagram
Language/PersonaHelpful
FunSmart
Organized
ToneDirect
PersonalTechnicalAnalytical
LanguageRoboticsComplexEfficientAccurate
PurposeEnableAssist
EngageSimplify
RoboTECH Assister
Robot that Organizes Room Casey Kellogg