FA 102a, Research and Brand Development

Robot that Organizes Room Casey Kellogg

Assignment One: Research

“Getting ‘hallucinating’ robots to arrange your room for you”http://www.kurzweilai.net/getting-hallucinating-robots-to-arrange-your-room-for-you

Robot that Organizes Room Casey Kellogg

Assignment One: Research

• “They’ve taught robots where in a room you might stand, sit, or work, and to place objects by “hallucinating” imaginary people” 

http://english.peopledaily.com.cn/200704/25/images/robot1.jpg

Robot that Organizes Room Casey Kellogg

Assignment One: Research

• Researchers found “the best results came from combining human context with object-to-object relationships”

http://www.kurzweilai.net/getting-hallucinating-robots-to-arrange-your-room-for-you

Robot that Organizes Room Casey Kellogg

Assignment One: Research

• “Robots are envisioned to assist people with a wide range of activities such as domestic chores and much more”http://rstb.royalsocietypublishing.org/content/364/1535/3527.full

Robot that Organizes Room Casey Kellogg

Assignment One: Description of Future Product or Service

“Robot capable of assisting humans”

Robot that Organizes Room Casey Kellogg

Assignment Two: Naming Process

Selected words from original post:personal, assist, technical, robotics

Generated name possibilities:RoboTECH Assister (combines technical and robotics)Bot Assister (combination of robot and assist)

Selected Name:RoboTECH Assister

Justification:Allows the purpose of the product to be revealed without spelling it out. It is creative and triggers curiosity of product.

Robot that Organizes Room Casey Kellogg

Assignment Two: Brand Character Diagram

Language/PersonaHelpful

FunSmart

Organized

ToneDirect

PersonalTechnicalAnalytical

LanguageRoboticsComplexEfficientAccurate

PurposeEnableAssist

EngageSimplify

RoboTECH Assister

Robot that Organizes Room Casey Kellogg