Fill in the IA gapEuro IA keynote

Mags Hanley24 September 2011

A STATEMENT

SHORT HISTORY OF IA (IN BOOKS)

BROAD, THEN NARROW, THEN MORE NARROW

MULTIPLE FIELDS OF PRACTICE

WHERE ARE WE NOW?

EURO IA THEMES

WHY THIS IS IMPORTANT TO ME (AND TO YOU)?

CONNECTING• CONTENT TO CONTENT (NAVIGATION)• CONTENT TO USERS

(PERSONALISATION AND CUSTOMISATION)

• USERS TO USERS (SOCIAL)

Content

ContextUsers

CONNECTING WITHIN CONTEXT

IA

Adapted from Information architecture for the World Wide Web, Rosenfeld and Morville

IA-SHAPED HOLE IN OUR T-MODEL

Adapted from Peter Boersma’s T-modelhttp://beep.peterboersma.com/2004/11/t-model-big-ia-is-now-ux.html

IT IS MORE IMPORTANT THAN EVER

TEST YOUR KNOWLEDGE

WHAT SHOULD YOU BE ABLETO DO?

1. List organisational structures and be able to consciously choose

2. Create models of the structures - navigation model, application model, data model

3. Understand deep IA – content objects, CVs and semantic web

4. Understand how people seek information

5. Know how search works

WHAT MUST WE DO?

TAKE BACK…

IA AS A VALUABLE FIELD OF PRACTICE

DOING IA FIRST BEFORE ID

CONTINUE WITH…

PASS ON THE STORIES AND NOT JUST THE METHODS

DOING IA USER RESEARCH (NOT JUST CARD SORTING)

IA RESEARCH CARD SORTING, INFO SEEKING, HIERARCHY OF INFO, FACETS, TASK FLOWS

BEING BROAD IN OUR PROFESSION

BEING THE GLUE WITH THE EDITORIAL, BUSINESS STAKEHOLDERS AND DEVELOPERS

DEVELOP AND UNDERSTAND MORE…

INFORMATION SEEKING

Sense making• Identity (how the person identifies themselves in the

situation)• Retrospection (pauses, time to reflect and reframe)• Enact (discuss and process)• Social (sharing, retaining, preserving)• Ongoing (the experience continues over time)• Extract clues from the context (understand the

situation to understand what information is relevant and explanations are acceptable)

• Plausibility over accuracy (through the lens of politics, conflicting opinions and interpretation)

Brenda Dervin http://en.wikipedia.org/wiki/Sensemaking

Marcia Bates – Modes of Information SeekingHttp://gseis.ucla.edu/faculty/bates/articles/info_SeekSearch-i-030329.html

COGNITIVE SCIENCE

DATABASES, APIS, MODELING PROCESSES AND SEMANTIC WEB

DATA VISUALISATION

NEXT STEPS FOR IA

EQUAL STANDING AS A UX FIELD OF PRACTICE

MAKE IA COOL AGAIN

FIND OUR VOICE

TAKE AWAY – READ, REVIEW PROJECTS, PRACTICE IA, SPEAK ABOUT IA

BE PROUD!

THANK YOU!

MAGS HANLEYMAIREAD@YAHOO.COMTWITTER: @MAGSHANLEY