Euro IA Closing keynote
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Fill in the IA gapEuro IA keynote
Mags Hanley24 September 2011
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A STATEMENT
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SHORT HISTORY OF IA (IN BOOKS)
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BROAD, THEN NARROW, THEN MORE NARROW
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MULTIPLE FIELDS OF PRACTICE
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WHERE ARE WE NOW?
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EURO IA THEMES
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WHY THIS IS IMPORTANT TO ME (AND TO YOU)?
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CONNECTING• CONTENT TO CONTENT (NAVIGATION)• CONTENT TO USERS
(PERSONALISATION AND CUSTOMISATION)
• USERS TO USERS (SOCIAL)
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Content
ContextUsers
CONNECTING WITHIN CONTEXT
IA
Adapted from Information architecture for the World Wide Web, Rosenfeld and Morville
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IA-SHAPED HOLE IN OUR T-MODEL
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Adapted from Peter Boersma’s T-modelhttp://beep.peterboersma.com/2004/11/t-model-big-ia-is-now-ux.html
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IT IS MORE IMPORTANT THAN EVER
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TEST YOUR KNOWLEDGE
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WHAT SHOULD YOU BE ABLETO DO?
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1. List organisational structures and be able to consciously choose
2. Create models of the structures - navigation model, application model, data model
3. Understand deep IA – content objects, CVs and semantic web
4. Understand how people seek information
5. Know how search works
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WHAT MUST WE DO?
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TAKE BACK…
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IA AS A VALUABLE FIELD OF PRACTICE
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DOING IA FIRST BEFORE ID
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CONTINUE WITH…
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PASS ON THE STORIES AND NOT JUST THE METHODS
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DOING IA USER RESEARCH (NOT JUST CARD SORTING)
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IA RESEARCH CARD SORTING, INFO SEEKING, HIERARCHY OF INFO, FACETS, TASK FLOWS
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BEING BROAD IN OUR PROFESSION
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BEING THE GLUE WITH THE EDITORIAL, BUSINESS STAKEHOLDERS AND DEVELOPERS
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DEVELOP AND UNDERSTAND MORE…
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INFORMATION SEEKING
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Sense making• Identity (how the person identifies themselves in the
situation)• Retrospection (pauses, time to reflect and reframe)• Enact (discuss and process)• Social (sharing, retaining, preserving)• Ongoing (the experience continues over time)• Extract clues from the context (understand the
situation to understand what information is relevant and explanations are acceptable)
• Plausibility over accuracy (through the lens of politics, conflicting opinions and interpretation)
Brenda Dervin http://en.wikipedia.org/wiki/Sensemaking
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Marcia Bates – Modes of Information SeekingHttp://gseis.ucla.edu/faculty/bates/articles/info_SeekSearch-i-030329.html
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COGNITIVE SCIENCE
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DATABASES, APIS, MODELING PROCESSES AND SEMANTIC WEB
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DATA VISUALISATION
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NEXT STEPS FOR IA
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EQUAL STANDING AS A UX FIELD OF PRACTICE
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MAKE IA COOL AGAIN
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FIND OUR VOICE
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TAKE AWAY – READ, REVIEW PROJECTS, PRACTICE IA, SPEAK ABOUT IA
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BE PROUD!
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THANK YOU!
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MAGS [email protected]: @MAGSHANLEY