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STATE OF THE INDUSTRY REPORTBrian Casey, President and CEO of the Center for Exhibition Industry Research (CEIR)

Gain insight on healthcare exposition trends including attendance, exhibits, space cost, locations and more to benchmark your own programs for the coming year with the HCEA State of the Industry Report. A panel of industry representatives will join Mr. Casey to discuss their perspective on other factors impacting the industry.

WHAT IMPACT WILL THE NOVEMBER ELECTIONS HAVE ON THE AMERICAN HEALTHCARE INDUSTRY?Tom Norton, Principal at NHD Smart Communications of Illinois, Inc.

Tom Norton is an experienced healthcare executive specializing in public affairs/public policy communications. In his extensive career, he has led several corporate communications, public affairs, and public policy programs across many different disciplines. Mr. Norton has demonstrated expertise in national and state political activities, along with strategic planning and execution of major national public relations campaigns.

Opening Keynote and Breakfast

Closing Keynote and Breakfast

Monday August 15, 2016 8:30 AM Wednesday August 17, 2016 8:00 AM

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WHY DON’T HEALTHCARE EVENTS HAVE THE SAME PERCEIVED VALUE AS OTHER CHANNELS?Presented by Michael Kelly, KthreePartners, Inc.

This workshop will examine the healthcare event value chain, including what’s the value for Associations, Vendors, Exhibitors, Sponsors, and Attendees. Are there additional ways to increase value for all stakeholders while at the same time increasing the obvious value of the HC convention channel? We will explore common marketing hurdles within events that inhibit value; data/intelligence capture, and “What if” ideas about current HC conventions.

DOING MORE WITH LESS v. 2016Presenter: Michael Seymour, 3D Exhibits, Inc.

This programs covers a variety of exhibit management budgeting philosophies and strategy including budgeting for a new build, rental program, forecasting costs on an annual program, and even basic interactive technology. There is an interactive case study in the program.

TRAFFIC DRIVER TRENDS AND ENGAGEMENT Presenters: David Saef, GES; Don Schmid, Pfizer

Today’s healthcare conventions are not only about creating compelling programming and helping healthcare professionals obtain CMEs, they are also about informing and connecting healthcare professionals to exhibiting companies to learn about new techniques and solutions. Yet a key challenge is how to drive traffic to the convention hall and get professionals to stay and learn firsthand. This session will provide results from a groundbreaking study of convention organizers and healthcare exhibitors on strategies deployed to drive traffic and engage attendees on the floor - with each other, with exhibitors, and with other practice experts.

BEACONS, AND GEO-FENCING – WHAT YOU NEED TO KNOW FOR SUCCESSFUL PROXIMITY MESSAGING Presenters: Steve Smyth, VP Mobile Solutions, TriStar Publishing, Inc. and an industry representative.

This session is designed to actively engage audience members as they explore the functionality of beacon and geo-fencing technologies and the ways this can be used to deliver proximity-based messaging to healthcare event attendees. Using case studies from recent healthcare events as well as real-time results from HCEA Connect, attendees will walk through the process of initiating, deploying, and analyzing results for these applications.

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HEALTHCARE DATA COLLECTION AT CONGRESSES - 2016 Presenters: Elli Riley,CEM HIMMS; Don Schmid, Pfizer; Moderator: Michael Seymour

This panel discussion will examine the latest topics surrounding industry’s and associate members data collection needs. Who owns the data? what type of coding is best for all? What are reasonable fees? Should exhibitors share data with show organizers? These topics and more will be discussed in open and frank discussion.

A “HANDS ON” EXHIBIT EXPERIENCE Presenters: Barbara Orr, Poretta & Orr; Rick Counihan, Poretta & Orr

This workshop will demonstrate a successful implementation of an agency-driven marketing program, through an exhibit with a full immersion program. The exhibit marketing company will discuss their team strategy in working cohesively with the three groups – pharma client, agency and exhibit marketing.

SPONSORSHIPS: NEW PERSPECTIVES, NEW STRATEGIES Facilitator: Barb Charbonneau, Crescendo EMC

This session will feature roundtable discussions on the importance of sponsorship revenue, the regulatory environment impacting exhibiting companies, innovative sponsorship ideas, and enhancing your company’s brand through sponsorships. These facilitated discussions will assist you in learning from your colleagues and provide concrete ideas in setting up your sponsorship strategy. Bring your “if only I could” ideas to this session.

METRICS THAT MATTER: DEMONSTRATING THE VALUE OF EVENTS & THE MARKETING BUDGET Presenters: Mariano Franco, Pentax Medical; Lauren Malone, Sparks

Using a real-world example, we will demonstrate how the impact and value to the business of events can be measured in a meaningful, no-blind-spots way. Multiple data inputs are used to assess the effectiveness of the entire event, including pipeline opportunity, brand affinity, relationship strength, and experience quality. The case study demonstrates how the implementation of a holistic measurement strategy led to actionable, targeted insights that will improve event planning and the efficiency of event marketing spend in future events.

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PRESENTATION PROMOTIONS – HOW TO MAXIMIZE THE IMPACT OF YOUR SPEAKING ENGAGEMENTS Presenter: Robyn Davis, When I Need Help (WINH)

When presenting educational content at an event, regardless of the format of your talk, simply showing up won’t make you a success. It’s your responsibility to attract the right audience, impress them, engage them, and amplify your efforts to connect more deeply with those attending as well as to touch those who couldn’t make it live.

In this session, we’ll highlight opportunities to promote your company’s experts from the moment they’re selected to speak at an industry event whether at the booth or on the main stage. Learn how to maximize your participation long after the engagement is over.

MOTIVATING MILLENNIALS Presenter: Amy Sondrup, Access TCA

Enough has been written about the aging/retiring boomer generation that we are all aware there is a diminishing senior workforce if not necessarily talent pool. Although they are moving up in the managerial ranks, members of Gen-X receive little press. Right now it’s all about the emerging Millennial Generation, those born between 1980 and 2000, who are entering the workforce. There are 79 million Millennials vs. 48 million Gen-Xers, so the emphasis is understandable. The question is: how do we motivate them in the workplace? This session will focus on innovations to help.

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SATURDAY, AUGUST 13, 2016

6:00 – 7:00 pm Cheers! To our Volunteers Happy Hour

SUNDAY, AUGUST 14, 2016

8:00 am – 12:00 pm CSR Activity

9:00 am – 12:00 pm Site Visit Tour for Associate Members

1:00 pm – 4:30 pm Best Practices Roundtable for Regular Members*

1:00 pm – 4:30 pm Association Roundtable*

5:30 pm – 7:00 pm Welcome to HCEAConnect Reception

MONDAY, AUGUST 15, 2016

8:30 am – 9:30 am Breakfast with Opening Keynote Presentation

9:30 am – 10:30 am Exhibit Hall Grand Opening & Ribbon Cutting

9:45 am – 10:00 am & 10:00 am – 10:15 am Curated Tours of the Exhibit Hall

10:45 am – 11:45 am Concurrent workshop sessions

12:00 pm – 1:00 pm “Conversations That Matter” Networking Lunch

1:00 pm – 1:45 pm Dessert in the Exhibit Hall

2:00 pm – 3:00 pm Concurrent workshop sessions

3:00 pm – 4:00 pm “Fun” Break in the Exhibit Hall

4:00 pm – 5:00 pm Concurrent workshop sessions

6:00 pm – 8:00 pm Savannah CVB Reception at the Jepsen Center

TUESDAY, AUGUST 16, 2016

7:45 am – 8:30 am “Walking With Wisdom”

8:30 am – 10:00 am Breakfast and “Open House” in the Exhibit Hall

9:15 am – 9:45 am HCEA 101 or “How to get involved in your association”

10:00 am – 11:00 am Concurrent workshop sessions of varying formats

11:10 am – 12:10 pm Concurrent workshop sessions

12:15 pm – 1:45 pm HCEA Awards Luncheon

2:00 pm – 3:00 pm Concurrent workshop sessions

3:00 pm – 4:00 pm Wine & Cheese Reception

4:00 pm – 5:00 pm Physicians’ Panel

4:45 pm – 6:00 pm Happy Hour in the Exhibit Hall

7:00 pm Small Group Dinners/Dinners with Strangers/Supporting Member Night*

WEDNESDAY, AUGUST 17, 2016

8:00 am – 9:30 am Breakfast with State of the Industry Report and Installation of 2016/2017 Board of Directors

9:30 am – 10:30 am Reflections & Reactions: Member Response to the SOTI Report

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FULL CONFERENCE REGISTRATION FEES:

HCEA MEMBER FEES: NON-MEMBER FEES:

$770 – Associate Member – Early Bird* $990 – Associate Non-Member – Early Bird*

$820 – Regular Member – Early Bird* $1040 – Regular Non-Member – Early Bird*

$1220–Supporting Member – Early Bird* $1440– Supporting Non-Member – Early Bird*

$920 – Associate Member– Regular Registration $1140 – Associate Non-Member – Regular Registration

$970 – Regular Member – Regular Registration $1190 – Regular Non-Member – Regular Registration

$1370–Supporting Member – Regular Registration $1590– Supporting Non-Member– Regular Registration

*Early Bird form and payment are due June 16. 2016Preregistration ends August 8, 2016. Additional fees will be added for on-site Registration.

Become a member today & pay the member conference fee!Please contact kleikwold@hcea.org

$100*- Corporate Social Responsibility (CSR) Activity at the Greenbriar Children’s CenterSunday August 14, 7:00am – 1:00pm

HCEA CSR is partnering with Greenbriar Children’s Center in Savannah, GA to help improve the Greenbriar facility.Projects include: installing new floors, painting, cleaning, organizing facility resources,

& getting to know your fellow HCEA members!*Additional registration fee pays for supplies and donation to Greenbriar Children’s Center

TOTAL AMOUNT DUE

Registration Fee: $

$100 CSR Activity Fee: $

(Optional)

TOTAL $

PAYMENT INFORMATION

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Transfer/Substitution Policy: Should you be unable to attend HCEAConnect, your registration may be transferred in its entirety to another individual. A full registration may NOT be shared by multiple individuals. Written notification of a substitution must be received by 5:00pm ET on August 8, 2016 and will not incur any additional fee. No substitutions will be honored on site. Cancellation/Refund Policy: Cancellation/refund requests received by June 30, 2016 will be honored, but will incur a $50 processing fee. There will be no refunds given after June 30, 2016. Refund payments may take up to six weeks for processing from the date of the refund request. *Registration is NOT final until payment is received.

HCEA, Conference Registrar, 7918 Jones Branch Drive, Suite 300, McLean, VA 22102Fax: 703-506-3266 or email: kleikwold@hcea.org, Attn: HCEA Conference Registrar

Questions? Contact HCEA at 703-935-1961 or kleikwold@hcea.org

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