Selected social media post

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Theme

Creating ethical treatment for all animals.

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Research

“IQ tests reveal pigs can outsmart dogs and chimpanzees”

http://www.dailymail.co.uk/sciencetech/article-3122303/Move-Lassie-IQ-tests-reveal-pigs-outsmart-dogs-chimpanzees.html

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Research

“It is common for cows to show very obvious signs of grief when a loved one is taken away from them.”

http://www.care2.com/causes/7-fascinating-things-you-never-knew-about-cows.html

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Research

The Factory farm is where 97% of US pigs are raised.

http://www.splendidtable.org/story/inside-the-factory-farm-where-97-of-us-pigs-are-raised

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Link to Dropmark research

http://meredithoconnor.dropmark.com/297261

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Foreground image

Taken from short film “Old MacDonalds and the Factory Farm”

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Taken from PSA for Mercy for Animals

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Taken from short film “Old MacDonalds and the Factory Farm”

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Taken from short film “Old MacDonalds and the Factory Farm”

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Taken from short film “The Scarecrow”

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Taken from short film “The Scarecrow”

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Taken from short film “The Scarecrow”

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Taken from short film “The Scarecrow”

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Taken from short film “The Scarecrow”

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Taken from short film “The Scarecrow”

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Taken from PSA for Mercy for Animals

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Taken from short film “A Pig’s Tale”

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Taken from short film “A Pig’s Tale”

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Taken from short film “Humane Society for Farm Animals”

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Cropping

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Layers

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Contrast and density

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Color Balance

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Rotation

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Burning and Dodgeing

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Saturation/De-Saturation

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Text tool

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Vignetting

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Gradient

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Color Balance

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Transforming via opacity

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Spot healing

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Lasso

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Magic wand

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Clone tool

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Clipping mask

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Text on a path

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Pen Tool

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Pathfinder

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Rounded corners

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Scissors

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Final Connotative Combined Image

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Words to create organizational name

EqualityAnimalsEthical

MoralActivistCommon Sense

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Created organizational name

Ethics+ Equality= Ethiquality

The name combines the back bone of the cause, which is promoting ethical behavior through equality for animals. It has a good ring to it and sounds catchy and contemporary

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Reference photos

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Logo Sketches

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Logo option #1

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Logo option #2

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Logo option #3

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Final Logo

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Wearing Logo