EthiQuality
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Transcript of EthiQuality
Selected social media post
Meredith O’Connor Computer Graphics
Theme
Creating ethical treatment for all animals.
Meredith O’Connor Computer Graphics
Research
“IQ tests reveal pigs can outsmart dogs and chimpanzees”
http://www.dailymail.co.uk/sciencetech/article-3122303/Move-Lassie-IQ-tests-reveal-pigs-outsmart-dogs-chimpanzees.html
Meredith O’Connor Computer Graphics
Research
“It is common for cows to show very obvious signs of grief when a loved one is taken away from them.”
http://www.care2.com/causes/7-fascinating-things-you-never-knew-about-cows.html
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Research
The Factory farm is where 97% of US pigs are raised.
http://www.splendidtable.org/story/inside-the-factory-farm-where-97-of-us-pigs-are-raised
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Link to Dropmark research
http://meredithoconnor.dropmark.com/297261
Meredith O’Connor Computer Graphics
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Foreground image
Taken from short film “Old MacDonalds and the Factory Farm”
Foreground image
Taken from PSA for Mercy for Animals
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Taken from short film “Old MacDonalds and the Factory Farm”
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Taken from short film “Old MacDonalds and the Factory Farm”
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Taken from short film “The Scarecrow”
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Taken from short film “The Scarecrow”
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Taken from short film “The Scarecrow”
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Taken from short film “The Scarecrow”
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Taken from short film “The Scarecrow”
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Taken from short film “The Scarecrow”
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Taken from PSA for Mercy for Animals
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Taken from short film “A Pig’s Tale”
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Taken from short film “A Pig’s Tale”
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Taken from short film “Humane Society for Farm Animals”
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Cropping
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Layers
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Contrast and density
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Color Balance
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Rotation
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Burning and Dodgeing
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Saturation/De-Saturation
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Text tool
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Vignetting
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Gradient
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Color Balance
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Transforming via opacity
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Spot healing
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Lasso
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Magic wand
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Clone tool
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Clipping mask
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Final Connotative Combined Image
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Text on a path
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Pen Tool
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Pathfinder
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Rounded corners
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Scissors
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Meredith O’Connor ComputerGraphics
Meredith O’Connor ComputerGraphics
Final Connotative Combined Image
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Meredith O’Connor ComputerGraphics
Meredith O’Connor ComputerGraphics
Words to create organizational name
EqualityAnimalsEthical
MoralActivistCommon Sense
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Created organizational name
Ethics+ Equality= Ethiquality
The name combines the back bone of the cause, which is promoting ethical behavior through equality for animals. It has a good ring to it and sounds catchy and contemporary
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Reference photos
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Logo Sketches
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Logo Sketches
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Logo Sketches
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Logo Sketches
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Logo Sketches
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Logo Sketches
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Logo option #1
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Logo option #2
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Logo option #3
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Final Logo
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Wearing Logo
