Selected social media post
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Theme
Creating ethical treatment for all animals.
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Research
“IQ tests reveal pigs can outsmart dogs and chimpanzees”
http://www.dailymail.co.uk/sciencetech/article-3122303/Move-Lassie-IQ-tests-reveal-pigs-outsmart-dogs-chimpanzees.html
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Research
“It is common for cows to show very obvious signs of grief when a loved one is taken away from them.”
http://www.care2.com/causes/7-fascinating-things-you-never-knew-about-cows.html
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Research
The Factory farm is where 97% of US pigs are raised.
http://www.splendidtable.org/story/inside-the-factory-farm-where-97-of-us-pigs-are-raised
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Link to Dropmark research
http://meredithoconnor.dropmark.com/297261
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Foreground image
Taken from short film “Old MacDonalds and the Factory Farm”
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Taken from PSA for Mercy for Animals
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Taken from short film “Old MacDonalds and the Factory Farm”
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Taken from short film “Old MacDonalds and the Factory Farm”
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Taken from short film “The Scarecrow”
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Taken from short film “The Scarecrow”
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Taken from short film “The Scarecrow”
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Taken from short film “The Scarecrow”
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Taken from short film “The Scarecrow”
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Taken from short film “The Scarecrow”
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Taken from PSA for Mercy for Animals
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Taken from short film “A Pig’s Tale”
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Taken from short film “A Pig’s Tale”
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Taken from short film “Humane Society for Farm Animals”
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Cropping
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Layers
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Contrast and density
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Color Balance
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Rotation
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Burning and Dodgeing
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Saturation/De-Saturation
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Text tool
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Vignetting
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Gradient
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Color Balance
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Transforming via opacity
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Spot healing
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Lasso
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Magic wand
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Clone tool
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Clipping mask
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Final Connotative Combined Image
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Text on a path
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Pen Tool
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Pathfinder
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Rounded corners
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Scissors
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Final Connotative Combined Image
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Words to create organizational name
EqualityAnimalsEthical
MoralActivistCommon Sense
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Created organizational name
Ethics+ Equality= Ethiquality
The name combines the back bone of the cause, which is promoting ethical behavior through equality for animals. It has a good ring to it and sounds catchy and contemporary
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Reference photos
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Logo Sketches
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Logo option #1
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Logo option #2
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Logo option #3
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Final Logo
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Wearing Logo
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