Enterprise 2.0 - How to

Peter H. ReiserPrincipal Architect, Oracle

Social Enterprise - How to

CAS IT Management

25. November 2011

Friday, November 25, 11

Oracle Safe Harbor Statement

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.

The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Web 2.0 Paradigm Shifts

Web 1.0 Web 2.0

Web centric -> People centricWeb 1.0 Web 2.0

Web centric -> People centric

Pull/Push -> Mashup

Web 1.0 Web 2.0

Pull/Push -> Mashup

Hits, Downl. -> Social Value

Web 1.0 Web 2.0

Pull/Push -> Mashup

Hits, Downl. -> Social Value

Read-only -> Read/Write

Web 1.0 Web 2.0

Cultural Paradigm Shifts

Old World New World

Know How -> Know Who Old World New World

Know How -> Know Who knows how

Old World New World

Know How -> Know Who knows howKnowledge is -> Sharing is Power Power

Old World New World

Know How -> Know Who knows howKnowledge is -> Sharing is Power Power Communication -> Communities

Old World New World

Its about people and communities and social value

Web 2.0

What is Enterprise 2. 0 ?

How to build vibrant communities

Internal Employees

External CustomerPartnersSuppliers

Web 2.0Social Media

What is Enterprise 2. 0 ?

Internal Employees

External CustomerPartnersSuppliers

Web 2.0Social Media Internal

Employees

The Enterprise 2.0 dilemma

Users View

I am too busy to sharing my content

My time is better spent generating revenue

(My knowledge is power)

What’s In It For Me (WIIFM)?

Business View

What is the business case?

How to integrate social & communities into our existing business processes ?

What is the RoI?

Communities are a “good thing” BUT...

What if we can prove to the business the

RoI of Communities(aka Enterprise 2.0)

have answers for the users on

WIIFM?

Objectives

Seamless integrate social & communities into all core business processes

Establish a standardized Enterprise 2.0 Framework to support collaboration and communities

Measure the impact of social & communities along the business processes

Establish targeted social value models

Core Business Processes

ProductCreation

Opportunity Mngt.

BID Mngt. Delivery Product

Creation Opportunity

Mngt.BID

Mngt. Delivery Support

Business Processes and Applications

ProductCreation

Opportunity Mngt.

Mngt.BID

Social Enterprise Community Framework

ProductCreation

Opportunity Mngt.

Mngt.BID

Business/Communities Metrics

Social Enterprise Framework

ProductCreation

Opportunity Mngt.

BID Mngt.

ProductCreation Delivery BID

Mngt. Delivery Support Opportunity Mngt.

Re-Use of Content in Opportunity Management

and Project Delivery

Use Case: AIM KMS - Sun Microsystems

Re-Use of Documents

Project 1 Project 2

Project 3

Re-Use

Enterprise Community and Collaboration Framework (AIM KMS & SunSpace)

Re-Use compared to Win Rate and Margin

Opportunity Mngt.

Creation Delivery Support

Enterprise Social and Community Framework (AIM KMS & SunSpace)

Win Rate

Forecast Margin

RoI on Communities (Sun Microsystems)

Up to 14 % better win rate Up to 20% higher project margin

ROI calculation

Revenue : 11,000 Millions

80% of projects in AIM KMS: 8,800 Millions

15 % average Re-Use: 1,320 Millions

Average win rate improvement : 10 %

ROI: 132 Millions incremental revenue

Social & Business Value per Document

Social Values Downloads

Ratings

Re-Use

Business ValuesWins

Revenue

Hours saved

Technology

Adoption

Technology

Adoption

Enterprise Architecture

Technology

Adoption

Process / Methodology

Technology

Adoption

Business: RoI, Users: WIIFM

Technology

Adoption

Technical Architecture

Attachment Tagging

Ontology

Search RatingComment

MyShare My Skills

MyTags

MySocial MyEquity My Community

Community Services

Widgets

Web Services

Bookmark

FeedSyndication

Member-ship

CommunityEquity Wiki

My Contri-

butions

Security & Entitlement Services (IdM)

SocialGraph

Methodology

Technology

Adoption

Methodology

Technology

Adoption

Business: RoI, Users: WIIFMIf you build it, will they come?

Methodology

Technology

Adoption

Community Methodology

MMFI – Make Me Feel IncludedWhat is the common cause ?Do you listen to me? Do you understand me?

MMFV – Make Me Feel ValuedCan I trust you? Do you trust me?Do you value me? How ?

WIIFM – What Is In it For MeCan you provide what I need any time, anywhere on any device?

Technology

Adoption

Targeted Social Value Models

Sales Team Tech Team

Next Fiscal year - you can choose between:

Next Fiscal year - you can choose between: 5% more salary

or work on a cool project

Source: Tomuniversal

Social Value System

• Social reputation

Social Value System

• Social reputation • Who can I trust?

Social Value System

• Social reputation • Who can I trust?• What is my value?

Social Value System

• Social reputation • Who can I trust?• What is my value?

• What’s In It For Me?

Measuring Social Capital

Community Equity

DocumentsWiki

BlogsPatents

Contribution

Community Equity

DocumentsWiki

BlogsPatents

Contribution

RateCommentRe-use

Participation

Community Equity

DocumentsWiki

BlogsPatents

Contribution

RateCommentRe-use

Participation

Education Skills

Reputation

Community Equity

DocumentsWiki

BlogsPatents

Contribution

RateCommentRe-use

Participation

Education Skills

Reputation

BusinessCommunities

Community Equity

DocumentsWiki

BlogsPatents

Contribution

RateCommentRe-use

Participation

Education Skills

Reputation

BusinessCommunities

Role PersonalEquity

Personal

Community Equity Mathematical Model Object Activity | Contribution - Aging | Partipation - Aging

Information Equity

Content Activities Community

Information Equity

Content Activities Community

Information Equity

Content

createmodifydownloadviewratecommenttag

Activities Community

Information Equity

Content

createmodifydownloadviewratecommenttag

Activities Community

Personal Equity

My Community Equity Activities Me

Community

Personal Equity

My Community Equity Activities Me

Community

Personal Equity

My Community EquityContributioncreatemodifytag

Activities Me

Community

Personal Equity

Activities Me

Community Participationviewratecommentreuse

Personal Equity

Activities Me

Community Participationviewratecommentreuse

Tag Equity

Info 1IQ=10

Tag Equity

Info 1IQ=10

JavaTQ=10

Tag Equity

Info 1IQ=10

Info 2IQ=20

JavaTQ=10

Tag Equity

Info 1IQ=10

Info 2IQ=20

JavaTQ=10

RubyTQ=20

JavaTQ=30

Tag Equity

Info 1IQ=10

Info 2IQ=20

JavaTQ=10

TQ(Java)=30TQ(Ruby)=20

RubyTQ=20

JavaTQ=30

Tag Equity

Info 1IQ=10

Info 2IQ=20

JavaTQ=30

RubyTQ=20

Tag Equity

Info 1IQ=10

Info 2IQ=20

JavaTQ=30

RubyTQ=20

Tag Equity

Info 1IQ=10

Info 2IQ=20

JavaTQ=30

RubyTQ=20

Info 3 IQ=30

Tag Equity

Info 1IQ=10

Info 2IQ=20

JavaTQ=30

RubyTQ=20

Info 3 IQ=30

JavaTQ=60

Tag Equity

Info 1IQ=10

Info 2IQ=20

JavaTQ=30

RubyTQ=20

Info 3 IQ=30

Info 4 IQ=40

JavaTQ=60

Tag Equity

Info 1IQ=10

Info 2IQ=20

JavaTQ=30

RubyTQ=20

Info 3 IQ=30

Info 4 IQ=40

JavaTQ=60

RubyTQ=70

Tag Equity

Info 1IQ=10

Info 2IQ=20

JavaTQ=30

RubyTQ=20

Info 3 IQ=30

Info 4 IQ=40

JavaTQ=60

RubyTQ=70

Use Case: SunSpace - Sun Microsystems

Social Enterprise Framework for Global Sales & Services

25,000+ users

150’000+ content items

12+ millions social activities

10x growth within first 6 month

Community Equity implemented since 2008

Information Ranking

Expert Discovery

Trend Discovery

Better Enterprise Search

Better search results

Personalized Recommendations

Expertise Discovery

User Profile (WIIFM)

Social Ranking

Recognition (Incentive)

Expertise and Skills discovery

What’s In It For Me (WIIFM)

Technology

Adoption

What’s In It For Me (WIIFM)

Technology

Adoption

Business: RoI, Users: WIIFMSocial Adoption model

Use Case: Technology Leadership - Sun

Engineer

Principal

Fellow

Senior Engineer

Engineer

Principal

Fellow

Senior Engineer HR Levels

Engineer

Principal

Fellow

Senior Engineer HR Levels HR Promotion Process

Engineer

Principal

Fellow

Peer Review

Engineer

Principal

Fellow

Peer Review

Candidate Pipeline Criteria's

Internal OutreachExternal OutreachIntellectual Properties ........Over average Community Equity

Thanks !

peter.reiser@oracle.comhttp://blogs.oracle.com/peterreiserhttp://twitter.com/peterreiser

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