How Web 2.0 and Enterprise 2.0 will affect the Business Process
Enterprise 2.0 - How to
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Transcript of Enterprise 2.0 - How to
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Peter H. ReiserPrincipal Architect, Oracle
Social Enterprise - How to
CAS IT Management
25. November 2011
Friday, November 25, 11
Oracle Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.
The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
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Web 2.0 Paradigm Shifts
Web 1.0 Web 2.0
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Web 2.0 Paradigm Shifts
Web centric -> People centricWeb 1.0 Web 2.0
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Web 2.0 Paradigm Shifts
Web centric -> People centric
Pull/Push -> Mashup
Web 1.0 Web 2.0
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Web 2.0 Paradigm Shifts
Web centric -> People centric
Pull/Push -> Mashup
Hits, Downl. -> Social Value
Web 1.0 Web 2.0
Friday, November 25, 11
Web 2.0 Paradigm Shifts
Web centric -> People centric
Pull/Push -> Mashup
Hits, Downl. -> Social Value
Read-only -> Read/Write
Web 1.0 Web 2.0
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Cultural Paradigm Shifts
Old World New World
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Cultural Paradigm Shifts
Know How -> Know Who Old World New World
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Cultural Paradigm Shifts
Know How -> Know Who knows how
Old World New World
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Cultural Paradigm Shifts
Know How -> Know Who knows howKnowledge is -> Sharing is Power Power
Old World New World
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Cultural Paradigm Shifts
Know How -> Know Who knows howKnowledge is -> Sharing is Power Power Communication -> Communities
Old World New World
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Its about people and communities and social value
Web 2.0
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What is Enterprise 2. 0 ?
How to build vibrant communities
Internal Employees
External CustomerPartnersSuppliers
Web 2.0Social Media
Friday, November 25, 11
What is Enterprise 2. 0 ?
How to build vibrant communities
Internal Employees
External CustomerPartnersSuppliers
Web 2.0Social Media Internal
Employees
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The Enterprise 2.0 dilemma
Users View
I am too busy to sharing my content
My time is better spent generating revenue
(My knowledge is power)
What’s In It For Me (WIIFM)?
Business View
What is the business case?
How to integrate social & communities into our existing business processes ?
What is the RoI?
Communities are a “good thing” BUT...
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What if we can prove to the business the
RoI of Communities(aka Enterprise 2.0)
AND
have answers for the users on
WIIFM?
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How ?
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Objectives
Seamless integrate social & communities into all core business processes
Establish a standardized Enterprise 2.0 Framework to support collaboration and communities
Measure the impact of social & communities along the business processes
Establish targeted social value models
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Core Business Processes
ProductCreation
Opportunity Mngt.
BID Mngt. Delivery Product
Creation Opportunity
Mngt.BID
Mngt. Delivery Support
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Business Processes and Applications
ProductCreation
Opportunity Mngt.
BID Mngt. Delivery Product
Creation Opportunity
Mngt.BID
Mngt. Delivery Support
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Social Enterprise Community Framework
Social Enterprise Community Framework
ProductCreation
Opportunity Mngt.
BID Mngt. Delivery Product
Creation Opportunity
Mngt.BID
Mngt. Delivery Support
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Business/Communities Metrics
Social Enterprise Framework
ProductCreation
Opportunity Mngt.
BID Mngt.
ProductCreation Delivery BID
Mngt. Delivery Support Opportunity Mngt.
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Re-Use of Content in Opportunity Management
and Project Delivery
Use Case: AIM KMS - Sun Microsystems
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Re-Use of Documents
Project 1 Project 2
Project 3
Re-Use
Enterprise Community and Collaboration Framework (AIM KMS & SunSpace)
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Re-Use compared to Win Rate and Margin
Opportunity Mngt.
BID Mngt. Delivery Product
Creation Delivery Support
Enterprise Social and Community Framework (AIM KMS & SunSpace)
Win Rate
Forecast Margin
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RoI on Communities (Sun Microsystems)
Up to 14 % better win rate Up to 20% higher project margin
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ROI calculation
Revenue : 11,000 Millions
80% of projects in AIM KMS: 8,800 Millions
15 % average Re-Use: 1,320 Millions
Average win rate improvement : 10 %
ROI: 132 Millions incremental revenue
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Social & Business Value per Document
Social Values Downloads
Ratings
Re-Use
Business ValuesWins
Revenue
Hours saved
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How to build vibrant communities
Technology
Adoption
Value
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How to build vibrant communities
Technology
Adoption
Value
Enterprise Architecture
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How to build vibrant communities
Technology
Adoption
Value
Enterprise Architecture
Process / Methodology
Friday, November 25, 11
How to build vibrant communities
Technology
Adoption
Value
Enterprise Architecture
Process / Methodology
Business: RoI, Users: WIIFM
Friday, November 25, 11
How to build vibrant communities
Technology
Adoption
Value
Enterprise Architecture
Process / Methodology
Business: RoI, Users: WIIFM
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Technical Architecture
Attachment Tagging
Ontology
Blog
Search RatingComment
MyShare My Skills
MyTags
MySocial MyEquity My Community
Community Services
Widgets
Web Services
Bookmark
FeedSyndication
Member-ship
CommunityEquity Wiki
My Contri-
butions
Security & Entitlement Services (IdM)
SocialGraph
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Methodology
Technology
Adoption
Value
Enterprise Architecture
Process / Methodology
Business: RoI, Users: WIIFM
Friday, November 25, 11
Methodology
Technology
Adoption
Value
Enterprise Architecture
Process / Methodology
Business: RoI, Users: WIIFMIf you build it, will they come?
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Methodology
Technology
Adoption
Value
Enterprise Architecture
Process / Methodology
Business: RoI, Users: WIIFM
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Community Methodology
MMFI – Make Me Feel IncludedWhat is the common cause ?Do you listen to me? Do you understand me?
MMFV – Make Me Feel ValuedCan I trust you? Do you trust me?Do you value me? How ?
WIIFM – What Is In it For MeCan you provide what I need any time, anywhere on any device?
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Value
Technology
Adoption
Value
Enterprise Architecture
Process / Methodology
Business: RoI, Users: WIIFM
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Targeted Social Value Models
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Targeted Social Value Models
Sales Team Tech Team
Friday, November 25, 11
Targeted Social Value Models
Sales Team Tech Team
Next Fiscal year - you can choose between:
Friday, November 25, 11
Targeted Social Value Models
Sales Team Tech Team
Next Fiscal year - you can choose between: 5% more salary
Friday, November 25, 11
Targeted Social Value Models
Sales Team Tech Team
Next Fiscal year - you can choose between: 5% more salary
or work on a cool project
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Source: Tomuniversal
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Social Value System
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Social Value System
• Social reputation
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Social Value System
• Social reputation • Who can I trust?
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Social Value System
• Social reputation • Who can I trust?• What is my value?
Friday, November 25, 11
Social Value System
• Social reputation • Who can I trust?• What is my value?
• What’s In It For Me?
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Measuring Social Capital
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Community Equity
Friday, November 25, 11
Community Equity
DocumentsWiki
BlogsPatents
Contribution
Friday, November 25, 11
Community Equity
DocumentsWiki
BlogsPatents
Contribution
RateCommentRe-use
Tags
Participation
Friday, November 25, 11
Community Equity
DocumentsWiki
BlogsPatents
Contribution
RateCommentRe-use
Tags
Participation
Education Skills
Reputation
Skill
Friday, November 25, 11
Community Equity
DocumentsWiki
BlogsPatents
Contribution
RateCommentRe-use
Tags
Participation
Education Skills
Reputation
Skill
BusinessCommunities
Role
Friday, November 25, 11
Community Equity
DocumentsWiki
BlogsPatents
Contribution
RateCommentRe-use
Tags
Participation
Education Skills
Reputation
Skill
BusinessCommunities
Role PersonalEquity
Personal
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Community Equity Mathematical Model Object Activity | Contribution - Aging | Partipation - Aging
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Information Equity
Content Activities Community
Friday, November 25, 11
Information Equity
Content Activities Community
Friday, November 25, 11
Information Equity
Content
createmodifydownloadviewratecommenttag
Activities Community
Friday, November 25, 11
Information Equity
Content
createmodifydownloadviewratecommenttag
Activities Community
Friday, November 25, 11
Personal Equity
My Community Equity Activities Me
Community
Friday, November 25, 11
Personal Equity
My Community Equity Activities Me
Community
Friday, November 25, 11
Personal Equity
My Community EquityContributioncreatemodifytag
Activities Me
Community
Friday, November 25, 11
Personal Equity
My Community EquityContributioncreatemodifytag
Activities Me
Community Participationviewratecommentreuse
Friday, November 25, 11
Personal Equity
My Community EquityContributioncreatemodifytag
Activities Me
Community Participationviewratecommentreuse
Friday, November 25, 11
Tag Equity
Friday, November 25, 11
Tag Equity
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Tag Equity
Info 1IQ=10
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Tag Equity
Info 1IQ=10
JavaTQ=10
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Tag Equity
Info 1IQ=10
Info 2IQ=20
JavaTQ=10
Friday, November 25, 11
Tag Equity
Info 1IQ=10
Info 2IQ=20
JavaTQ=10
RubyTQ=20
JavaTQ=30
Friday, November 25, 11
Tag Equity
Info 1IQ=10
Info 2IQ=20
JavaTQ=10
TQ(Java)=30TQ(Ruby)=20
RubyTQ=20
JavaTQ=30
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37
Tag Equity
Info 1IQ=10
Info 2IQ=20
JavaTQ=30
RubyTQ=20
TQ(Java)=30TQ(Ruby)=20
Friday, November 25, 11
37
Tag Equity
Info 1IQ=10
Info 2IQ=20
JavaTQ=30
RubyTQ=20
TQ(Java)=30TQ(Ruby)=20
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37
Tag Equity
Info 1IQ=10
Info 2IQ=20
JavaTQ=30
RubyTQ=20
Info 3 IQ=30
TQ(Java)=30TQ(Ruby)=20
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37
Tag Equity
Info 1IQ=10
Info 2IQ=20
JavaTQ=30
RubyTQ=20
Info 3 IQ=30
TQ(Java)=30TQ(Ruby)=20
JavaTQ=60
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37
Tag Equity
Info 1IQ=10
Info 2IQ=20
JavaTQ=30
RubyTQ=20
Info 3 IQ=30
TQ(Java)=30TQ(Ruby)=20
Info 4 IQ=40
JavaTQ=60
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37
Tag Equity
Info 1IQ=10
Info 2IQ=20
JavaTQ=30
RubyTQ=20
Info 3 IQ=30
TQ(Java)=30TQ(Ruby)=20
Info 4 IQ=40
JavaTQ=60
RubyTQ=70
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37
Tag Equity
Info 1IQ=10
Info 2IQ=20
JavaTQ=30
RubyTQ=20
Info 3 IQ=30
TQ(Java)=30TQ(Ruby)=20
Info 4 IQ=40
TQ(Java)=30TQ(Ruby)=40
JavaTQ=60
RubyTQ=70
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Use Case: SunSpace - Sun Microsystems
Social Enterprise Framework for Global Sales & Services
25,000+ users
150’000+ content items
12+ millions social activities
10x growth within first 6 month
Community Equity implemented since 2008
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39
Information Ranking
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40
Expert Discovery
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Trend Discovery
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Better Enterprise Search
Friday, November 25, 11
Better Enterprise Search
Better search results
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Better Enterprise Search
Personalized Recommendations
Better search results
Friday, November 25, 11
Better Enterprise Search
Personalized Recommendations
Expertise Discovery
Better search results
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User Profile (WIIFM)
Social Ranking
Recognition (Incentive)
Expertise and Skills discovery
Friday, November 25, 11
What’s In It For Me (WIIFM)
Technology
Adoption
Value
Enterprise Architecture
Process / Methodology
Business: RoI, Users: WIIFM
Friday, November 25, 11
What’s In It For Me (WIIFM)
Technology
Adoption
Value
Enterprise Architecture
Process / Methodology
Business: RoI, Users: WIIFMSocial Adoption model
Friday, November 25, 11
Use Case: Technology Leadership - Sun
Engineer
Principal
Fellow
Senior Engineer
Friday, November 25, 11
Use Case: Technology Leadership - Sun
Engineer
Principal
Fellow
Senior Engineer HR Levels
Friday, November 25, 11
Use Case: Technology Leadership - Sun
Engineer
Principal
Fellow
Senior Engineer HR Levels HR Promotion Process
Friday, November 25, 11
Use Case: Technology Leadership - Sun
Engineer
Principal
Fellow
Senior Engineer HR Levels HR Promotion Process
Peer Review
Friday, November 25, 11
Use Case: Technology Leadership - Sun
Engineer
Principal
Fellow
Senior Engineer HR Levels HR Promotion Process
Peer Review
Candidate Pipeline Criteria's
Internal OutreachExternal OutreachIntellectual Properties ........Over average Community Equity
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Thanks !
[email protected]://blogs.oracle.com/peterreiserhttp://twitter.com/peterreiser
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