Post on 27-Jun-2015
description
Engaging Today’s Consumer through Beautiful Commerce
Commerce is being Disrupted
What does this mean to Brands? Commoditizing the Market Disrupting the Market
The “Two-Site Syndrome”
Declare an End to the “Two-Site Syndrome”
of organizations reported that commerce and 60%
Marketing teams function in silos
Content is the Future of Commerce
“As a content and commerce marketer, The North Face has a strategic
imperative to stimulate emotional connections and maximize customer value.”
~R. Shay Miles*
“Consumers are no longer looking for shopping experiences
that are distinctly separate. Today, consumers are looking to
shop within content.” ~Rachel Tipograph**
*http://www.cmswire.com/cms/digital-‐marketing/discussion-‐point-‐can-‐one-‐8irm-‐provide-‐complete-‐digital-‐experience-‐026277.php **http://digiday.com/brands/sociomantic-‐retailers-‐as-‐publishers/
But the reality is not quite as simple
Challenge: IT Dependencies
IT
Page Layouts
Landing Pages &
Experiences
New Templates
Content Updates
Optimize Experiences
Update Social Media
3rd Party Integrations
Code Deployments
IT
Page Layouts
Landing Pages &
Experiences
New Templates
Content Updates
Optimize Experiences
Update Social Media
3rd Party Integrations
Code Deployments
Challenge: Content & Translation Workflows
Challenge: Create Brand Differentiation
Brand A
Brand B
Brand C
Brand D
Challenge: Create Brand Differentiation
Brand A
Brand B
Brand C
Challenge: Create Brand Differentiation
Challenge: Managing Non-Product Content
Challenge: Reacting Quickly
UK Brand Site
Challenge: Complex Global Ecosystems
UK Commerce
Site
EMEA Brand Site
LATAM Brand Site
APAC Brand Site
EMEA Commerce
Site
APAC Commerce
Site
Micro Site
Micro Site
Micro Site
Micro Site
Micro Site
Micro Site
Micro Site
What if Commerce Could be Beautiful?
THINK AHEAD.
How we help companies transform�Acquia helps organizations unite their business and technical teams as they transform to digital-first.
The Acquia Platform provides the software necessary to build and deliver extraordinary digital experiences faster.
The Acquia Platform! The Acquia Experience!
The Acquia Experience is the intersection of the Acquia Platform and our commitment to Customer Success.
We’ll educate you, map success, and ensure it on an ongoing basis.
Come for the platform, stay for the experience.
The Acquia Platform�Freedom to Accelerate"
→ For Marketers & Merchandisers Acquia puts you in control of delivering personalized experiences and driving conversions.!
→ For Brand & Content Managers Acquia helps you deliver unified brand, social, and commerce experiences across devices & borders.
→ For Developers & Technical LeadersAcquia helps developers create high quality"applications faster, and gives technical leaders the security, reliability, and scalability they need.!
Acquia Commerce Solutions The Base Requirements:
• In Context Editing
• Content Creation
• Commerce & Content Integration
• Robust Workflows
• Scalability & Security
• Flexibility in Presentation Layer
Omni-channel Integration!
Acquia Commerce Solutions - Lift
Testing!!
Targeting!
Content Recommendations! Offers!
Shared Visitor Profiles & Segments!Lift
Web
Contextual Database!
Target
Recommend
ContextDB
Native Drupal!
Cross-CMS!
Add –On To Target OR Recommend!New
Lift ContextDB Capabilities
Data warehouse of Visitor Profiles
(known & anonymous)
Segment Manager
Integrate with email, marketing automation, CRM
JS, REST and batch file APIs Common visitor profile used across Lift family of products
Track the visitor journey regardless of the channel WEB
MOBILE
SOCIAL
COMMERCE
CALL CENTER
OTHER CHANNELS
Benefit to Brands • No more dependencies on IT for simple content requests
• Customized content and translation flows that work the way you do
• Differentiate your brand and stand out
• Easily manage non-product content
• Solutions to meet your organizational structures
PUMA
Thank You