Post on 07-Nov-2014
description
Engaging customers
on facebook
Steven Cox, CEOTakeLessons.co
mApril, 2009
About TakeLessons
Music & voice lessons for hobbyists
Music programs for schools, community centers, corporate wellness
Teaching locations in 400 USA cities
The Problems We Solve:
Who do I trust?
How do I stay motivated long enough to see results?
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It’s a reflection of real life…at the speed of the internet
Don’t ignore the movement…
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“Right now, your customers are writing about your products on blogs and re-cutting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you in social networking sites like Facebook.”
- Forrester’s Charlene Li & Josh Bernoff (Groundswell 2008)
How can your business participate?
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Rules
Getting social is not just about advertising…
It’s about engaging
It’s about conversation
It’s about people!
Humanize Your Brand
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Increase your facebook G.P.A.
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Groups, Pages, and Ads
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Groups http://www.facebook.com/groups.php
Use Groups for: Causes
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Groups http://www.facebook.com/groups.php
Use Groups for: Causes Common Interests
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Groups http://www.facebook.com/groups.php
Use Groups for: Causes Common Interests Professions
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Groups http://www.facebook.com/groups.php
You don’t have to create a new group.
Join and participate in a group
that is already active.
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Groups http://www.facebook.com/groups.php
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Pages
Use Pages for your business: “Profiles for Brands” Show your company personality Join the conversation Post interesting and relevant content
Pictures, video, twits, discussions, polls
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Pages http://www.facebook.com/pages/create.php
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Customers can ask questions & interact with us easily
Show the human side
of your brand. Be
real people.
Your wall comments
show up on your fan’s
walls, which extends your
brand
Notify your customers of
events
Integrate your blog into your Page in less than 2 minutes
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Ads http://www.facebook.com/advertising/
Use Ads to gain more awareness:
Targeting by location, age, tags/keywords, sex, education, workplace, relationship
CPC or CPM Set your budget Track your results
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Ads http://www.facebook.com/advertising/
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DM me on Twitter for a free PDF on setting up your facebook page
Connect with Me
• LinkedIn: http://www.linkedin.com/in/stevencox• Twitter @steven_cox• Blog: http://stevencox.com