#ACPA12 - Engaging FY Students on Facebook
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Transcript of #ACPA12 - Engaging FY Students on Facebook
Engaging First-Year Students on Facebook Before, During, and After Orientation
@kathy_petras@tomkrieglstein #TOMATHY
How comfortable are you with using Facebook for your job?
Fred Flintstone
Poll
Mark Zuckerberg
@kathy_petras@tomkrieglstein #TOMATHY
@kathy_petras@tomkrieglstein #TOMATHY
One Student’s Story
(video removed)
@kathy_petras@tomkrieglstein #TOMATHY
65%more
comfortabletransition
76%pre-orientation
increasedexcitement
93% of students have accounts:
@kathy_petras@tomkrieglstein #TOMATHY
63% login everyday:
@kathy_petras@tomkrieglstein #TOMATHY
5,000,000,000
minutes per day9,512Years Per Day
1. In person
2. Phone
3. Inst. Email
4. Texting
5. IMing
6. Facebook
1. Facebook
2. Texting
3. IMing
4. Per. Email
5. Phone
6. In person
STAFF STUDENTS
98% of colleges have Pages:
@kathy_petras@tomkrieglstein #TOMATHY
.36%Average Level of Page Engagement
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1) It doesn’t cost anything
2) There’ll be instant payoff
3) You need to be on every tool
4) Social Media fixes a crappy “product”
4 Myths of Social Media
@kathy_petras@tomkrieglstein #TOMATHY
How Many Facebook Pages
Do You Manage/Oversee?Q:
@kathy_petras@tomkrieglstein #TOMATHY
@kathy_petras@tomkrieglstein #TOMATHY
History
Current Usage
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Current Usage
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Current Usage
Student Feedback
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History
Current Usage
Staffing / Managers
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3meetother
students
4answer
questionsabout BW
85%
meetpeople
60%
BWinfo
55%
questionsanswered
Student Feedback
Scale of 1-5 Why Joined?
@kathy_petras@tomkrieglstein #TOMATHY
Groups vs Pages
• Facilitating Relationships
Limitations
• Individual Analytics
• Top Down Control
• Relevancy
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Additional Considerations
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Accessibility
Community Standards
Privacy / Information Shared
Allowing for “Organicness” of Group
“Organicness”
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@kathy_petras@tomkrieglstein #TOMATHY
1) Content For All
Recommendations
2) Maximize Your Time
3) Tacking Success
90-9-1 Rule
Hootsuite Hosts Repurpose
∑edges e
U W de e eSimple
Engagement
Longer Answers
Your Leaders
Likes Interactions
Positive Interactions
@kathy_petras@tomkrieglstein #TOMATHY
Positive Interactions
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Positive Interactions
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QUESTIONSthoughts?
feelings?
@kathy_petras@tomkrieglstein #TOMATHY